Manager, Content Strategy

The Nielsen Company•Remote, Remote

29d•$78,200 - $130,400

About The Position

As the Manager of Content Strategy on the Lifecycle Marketing team, you will drive the strategic vision and creative direction for both our B2B and B2C content ecosystems. You will sit at the intersection of brand strategy, lifecycle marketing, and performance metrics, owning the holistic content journey from high-level mapping to final delivery oversight. You will primarily act as the visionary lead—partnering with external agencies, freelancers, and internal stakeholders to guide, review, and deliver high-converting content. You bring a powerful combination of strategic thinking, structured planning, and sharp creative direction, with proven experience developing complex, multi-touch strategies for large enterprise clients and consumers alike leveraging iterative testing to drive measurable business results.

Requirements

6–9 years of experience in content strategy, lifecycle marketing, or brand strategy with a proven mix of B2B enterprise and B2C performance marketing focus.
Strong ability to concept, art direct, and guide copy strategy through external partners, rather than executing production yourself.
Proven track record of managing external agency relationships, setting clear KPIs, and keeping creative production high-volume and high-quality.
Deep understanding of how content needs to be adapted for different channels, with distinct strategic knowledge of Meta, TikTok, programmatic display, email, and direct mail.
A test-and-learn mindset with the fluency to interpret multi-touch and performance marketing data to make calculated content decisions.
Expert-level proficiency in Google Workspace.
Familiarity with design and review tools (e.g., Adobe Creative Suite, Figma) to effectively evaluate agency deliverables.
Strong working knowledge of AI tools (e.g., Claude, ChatGPT, Midjourney) to accelerate your own ideation, prompt development, and strategic framework mapping.
Expert-level written and verbal English communication skills, allowing you to establish authoritative messaging guardrails and present strategies confidently to senior stakeholders.
Highly collaborative mindset with a demonstrated ability to manage multiple complex initiatives simultaneously while maintaining strict deadlines.
Hands-on experience in copywriting and digital asset creation, with the flexibility to occasionally jump in and execute production or quickly prototype creative concepts when necessary.

Nice To Haves

Experience in panel recruitment, audience research, or consumer incentive programs.
A strong background overseeing direct response creative or direct mail pipelines.
Demonstrated experience creating or directing content designed to engage diverse and multicultural US audiences.
Familiarity utilizing Digital Asset Management (DAM) systems and enterprise creative workflow tools.

Responsibilities

Architect and scale a comprehensive, persona-driven B2B content strategy tailored to engage and convert potential enterprise customers across various industries.
Map out complex, multi-touch content lifecycles that nurture enterprise prospects through every phase of the marketing funnel.
Partner with internal B2B product, sales, and marketing stakeholders to align messaging with enterprise customer pain points and business goals.
Own the end-to-end panelist recruitment content funnel — from awareness through conversion — with a relentless focus on volume, quality, and cost efficiency.
Provide clear, high-level creative direction and copy oversight across all consumer and enterprise touchpoints to ensure output is optimized for conversion.
Function as the primary lead for external agency partners and freelancers, briefing them clearly, reviewing their work critically, and ensuring all output meets brand guidelines.
Establish and oversee efficient production workflows and asset management systems to ensure all content assets are versioned, approved, and delivered to channel owners on time.
Collaborate closely with Demand Generation managers to execute a structured content testing agenda targeting headlines, formatting, messaging angles, and CTAs.
Performance-analyze content metrics, translating performance data into actionable adjustments for future agency briefs and creative strategy improvements.