Marketing & Communications - Manager, Content Strategy & Messaging

Milacron•Batavia, OH

3d•Onsite

About The Position

Milacron is looking for a Manager, Content Strategy and Messaging to join our team in Batavia, OH. In this position, you will be responsible for developing and executing a comprehensive content strategy that strengthens brand awareness, supports business objectives, and ensures consistent, customer-focused messaging across all marketing and commercial channels.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
5 to 7+ years of experience in content marketing, corporate communications, marketing communications, or a related discipline.
Demonstrated experience developing and executing content strategies across multiple marketing channels.
Proven experience leading content and messaging projects involving external agencies, freelance writers, designers, photographers, videographers, or other creative service providers.
Experience managing editorial calendars and coordinating content development across multiple stakeholders.
Ability to collaborate effectively with cross-functional teams and translate technical concepts into customer-focused messaging.
Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
Experience using AI-powered tools and technologies to support content creation, editing, research, personalization, and other marketing activities while ensuring accuracy, brand consistency, and quality standards.

Nice To Haves

Experience in B2B manufacturing, industrial, engineering, or technical product environments preferred.
Familiarity with SEO and GEO best practices to maximize content performance preferred.
Knowledge of content management systems (CMS), marketing automation platforms, and CRM systems preferred.
Experience developing executive communications, thought leadership content, and customer success stories preferred.
Experience developing messaging and campaigns tailored to technical, operational, or executive B2B audiences preferred.

Responsibilities

Define and execute a content and messaging strategy aligned with business priorities and marketing objectives.
Develop and maintain messaging frameworks, value propositions, and content guidelines to ensure consistent communication of the company’s brand, solutions, and market positioning.
Own and manage the editorial calendar, content roadmap, and publishing priorities across digital, print, social media, email, sales enablement, and other marketing channels.
Assess content gaps across marketing channels and develop strategic plans that support the buyer journey and increase audience engagement.
Lead the development of marketing, technical, customer-focused, and thought leadership content that supports brand awareness, engagement, and demand generation goals.
Partner with Product Management, Engineering, Sales, and other subject matter experts to translate complex technical concepts into clear, compelling, customer-focused content.
Review, edit, and approve content to ensure accuracy, quality, compliance, and alignment with brand standards.
Measure content performance and audience engagement, providing recommendations to improve content effectiveness and communication outcomes.
Coordinate and oversee the work of external agencies, freelance writers, designers, photographers, videographers, and other content production partners.
Serve as the steward of the company’s brand voice and messaging framework, driving editorial governance and consistency across all communications.