Manager Content Production

Sun Life • Waterloo, ON

6d • CA$80,000 - CA$128,000 • Hybrid

About The Position

Reporting to the Director, Global Content & Media, this role is responsible for delivering high-quality content and enabling global teams to execute effectively across modern channels. This individual acts as a hands-on content leader and execution partner, part of an in-house team supporting the development and rollout of global content, global content standards, toolkits, and best practices. The role focuses on translating creative strategy into practical, scalable execution.

Requirements

• 6 to 10 years of experience in digital content production, social media, or creative development.
• 6 to 10 years of experience with Video production (shooting and editing utilizing Premier Pro).
• 6 to 10 years of experience with Motion graphics and animation (utilizing tools like Adobe After Effects).
• 6 to 10 years of experience creating platform-native content across key channels (YouTube, Meta, LinkedIn, TikTok, Google).
• Experience supporting or contributing to content toolkits, guidelines, or shared frameworks.
• Strong understanding of content performance basics and how to optimize creative outputs.
• Strong coaching mindset and ability to upskill and support others in practical execution.

Nice To Haves

• Experience developing content for paid media environments, including Google Ads and paid social formats an asset.
• Proficiency in Figma is an asset, with experience creating templates and managing production workflows.
• Experience working in regulated environments (financial services) is an asset.

Responsibilities

• Lead the creation of platform-native content tailored to Meta, LinkedIn, YouTube, TikTok, Google and emerging channels as they increase in importance to the organization.
• Strengthen in-house capabilities in video production and motion design, enabling faster and more flexible content creation.
• Direct and contribute to end-to-end production for motion graphics, animation and video including shooting, editing, and post-production either directly or in partnership with external vendors.
• Apply a “create once, adapt many” approach to maximize content output across formats and channels using a range of tools including Generative AI when appropriate.
• Lead, coach, and develop a team of content creators (2 direct reports), building their capability in video-first, social-first content creation.
• Develop and implement global content standards, toolkits, and scalable systems that translate brand strategy into practical, easy-to-use tools for markets, ensuring consistent brand execution.
• Build and maintain content systems, including templates and asset libraries in tools like Figma, Gen Studio and DAM.
• Help to identify common execution challenges across markets and address gaps through strategic evolution of Brand tools and practical guidance.
• Conduct creative reviews to ensure market content meets brand, quality, and platform standards.
• Ensure content aligns with accessibility requirements and is appropriate for financial services communications.

Benefits

• Hybrid work environment
• A friendly, collaborative, and inclusive culture
• 20 vacation days per year
• Flexible Benefits from the day you join to meet the needs of you and your family
• Pension, stock and savings programs to help build and enhance your future financial security
• The opportunity to move along a variety of career paths with amazing networking potential
• Access to our Global Learning Centre, available 24/7 for your learning needs
• Wellness programs that support the three pillars of your health – mental, physical and financial

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed