Manager – Content Performance Analysis

MBC Group•Egypt, AL

About The Position

This role is responsible for leading social media content performance measurement, analysis, and reporting across all relevant platforms. The Manager will develop and maintain social media performance frameworks, KPIs, dashboards, and reporting standards aligned with content and business objectives. Key responsibilities include analyzing metrics such as reach, impressions, engagement, video views, and audience behavior across platforms like Instagram, TikTok, YouTube, Facebook, X, and Snapchat. The role involves identifying high- and low-performing content, formats, and topics, and translating data into actionable recommendations for content planning and optimization. The Manager will also monitor social media trends, conduct deep-dive analyses, establish benchmarks, and identify emerging content opportunities. Collaboration with various teams, including social media, Content, Marketing, Research, Data, and Commercial, is crucial for integrating insights and supporting wider business objectives. The position requires presenting performance results to senior stakeholders and improving reporting efficiency through automation and enhanced analytics tools. Additionally, the Manager will lead and develop the Social Media Content Performance Analysis team.

Requirements

Strong experience in data analytics
Advanced understanding of social media KPIs, platforms metrics, audience behavior, and content consumption patterns.
Strong knowledge of major social media platforms, particularly YouTube, Instagram, TikTok, Facebook, X, and Snapchat.
Strong analytical and data interpretation skills, with the ability to translate complex performance data into clear insights and recommendations.
Advanced proficiency in Microsoft Excel, including data analysis, reporting, performance tracking, and data visualization.
Experience with native social media analytics tools such as YouTube Analytics, Meta Business Suite, TikTok Analytics, and other platform insights tools.
Ability to develop dashboards, benchmarks, performance scorecards, and executive-level reports.
Strong presentation and communication skills, with the ability to simplify complex data for non-analytical stakeholders.
Experience managing teams and collaborating with cross-functional stakeholders.

Nice To Haves

Experience with visualization and reporting tools such as Power BI, Tableau, Looker, or similar platforms is preferred.
Experience within media, entertainment, broadcasting, streaming, or digital content is preferred.

Responsibilities

Lead social media content performance measurement, analysis, and reporting across all relevant platforms.
Develop and maintain social media performance frameworks, KPIs, dashboards, and reporting standards aligned with content and business objectives.
Analyze key social media metrics including reach, impressions, engagement, video views, watch time, retention, completion rates, follower growth, traffic, and audience behavior.
Evaluate content performance across platforms such as Instagram, TikTok, YouTube, Facebook, X, Snapchat, and other emerging platforms.
Identify high- and low-performing content, formats, topics, franchises, and platforms, highlighting the key drivers behind performance.
Analyze performance by content type, including short-form video, long-form video, Reels, Shorts, Stories, posts, and other social-first formats.
Translate social media data into clear, actionable recommendations that support content planning, publishing, optimization, and audience growth.
Conduct deep-dive analyses across campaigns, titles, shows, talent, content formats, platforms, and audience segments.
Monitor social media trends, platform developments, algorithm changes, competitor activity, and evolving audience consumption behaviors.
Establish benchmarks and track social media performance against targets, historical results, platform benchmarks, and competitors.
Identify emerging content opportunities and audience trends based on performance data.
Partner with social media and Content teams to integrate performance insights into editorial and content planning.
Collaborate with Marketing, Research, Data, and Commercial teams to provide social media insights that support wider business objectives.
Present performance results, insights, opportunities, and recommendations to senior stakeholders through clear dashboards, reports, and presentations.
Improve the efficiency and accuracy of social media reporting through automation, standardization, and enhanced analytics tools.
Lead and develop the Social Media Content Performance Analysis team, ensuring analytical quality, consistency, and actionable outputs.