Manager, Consumer Insights - Non-Alc

Molson Coors•Chicago, IL

8d•$111,900 - $146,900•Hybrid

About The Position

In the role of Manager - Brand Insights working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand Team. You will be accountable for leading the development of consumer learning plans and support non-alc brands. You will champion Molson Coors brands with human-led insights and consult brand teams on key marketing plans and initiatives. These initiatives must drive value and sales for our consumers, our distributors, and our company. This position reports to the Director of Brand Insights and works closely with marketing leadership to deliver solutions that drive profitable growth for MCBC. In Marketing Insights at Molson Coors, we infuse human empathy and understanding into brand-building and marketing initiatives: We listen closely to the wants, needs, hopes & fears of others. We seek to understand people so deeply that we are compelled to act on their behalf. We understand the intersection between people, culture, technology, and commerce in ways that make our marketing relevant in today’s complex marketplace. We advance capability building against industry headwinds through pacesetting research that inspires our marketing team to build brands with purpose that connect with people.

Requirements

Strong analytical skills and experience in both quantitative and qualitative methodologies; ability to translate insights into action
Innovative and thinks outside the box; growth mindset
Strategic thinking on the forefront of new trends; looking for the next new thing
Thrives in faced paced environment and can balance multiple projects at once
Ability to balance focus on short-term brand needs of the business with longer term
Ability to influence & gain trust quickly
Clear, concise communication & story telling through data
Strong collaboration with different levels & cross-functional groups in an org
Extensive knowledge of consumer insights and brand building with ability to translate to impactful recommendations
5+ years of insights experience with talent management experience
Prior experience of CPG Consumer Insights and Brand Insights
Undergraduate degree (or above) in Marketing, business or related curriculum preferred
Demonstrated executive presence & influence
Brand marketing fundamentals

Responsibilities

Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading internal cross-functional collaboration to execute and generate insights to drive decision making.
Driving and maintaining consistent approaches to consumer research across all elements of brand development. Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.
Prioritizes key business questions to go answer. Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions. Ensures we are building strong and relevant brands with a consumer first mindset.
Collaborate with cross-functional teams (marketing, media, innovation, shopper, portfolio strategy) to integrate insights into business strategies and actions.
Develop robust deliverables highlighting key consumer behavior and trends. Responsible for integrating multiple data sources such as Brand Health tracking, IRI/Nielsen Panel, Ipsos, etc., while also conducting custom quantitative research and qualitative research projects to inspire and inform our marketing and leadership team.
Deliver impactful presentations tailored to diverse audiences, including key stakeholders and senior leadership. Translate complex data and research findings into clear, engaging and actionable narratives.