Manager, Consumer Insights & Foresights

Philip Morris International U.S.•Tampa, FL

4d•Hybrid

About The Position

PMI is seeking a highly motivated Manager - Insights & Foresight to lead efforts in achieving business and commercial success for PMI's smoke-free product portfolio. This role involves collaborating with various departments within the commercial function, focusing on IQOS and Zyn brands. The position reports to the Sr. Manager Insights and will spearhead a consumer-centric approach essential to the company's vision for a smoke-free future. The role offers autonomy to lead, plan, and implement custom market research studies among legal age nicotine users, connecting insights with business needs to drive the consumer-centric agenda. The Manager will play a crucial part in shaping the smokefree products portfolio strategy and contributing to the organization's innovative and forward-thinking culture. PMI fosters an environment where ideas are valued and growth is encouraged, aiming to make a significant impact and be part of a team dedicated to making a difference.

Requirements

Bachelors Degree in Business, Sociology, Psychology, Marketing or Research
Minimum 5+ years of experience in consumer insights within CPG or consumer research agency
A true team player who thrives in a fast-paced, entrepreneurial environment and possesses expertise in consumer research methodologies and processes.
Capable of coordinating with research partners from drafting briefs to finalizing contracts and managing projects effectively.
Extensive knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to address business objectives, including survey development and execution, segmentation, advertising effectiveness, panel research, ethnographies, focus groups, in-depth interviews, brand tracking, and product research.
Proficient in extracting insights from both quantitative, qualitative and syndicated data, connecting the dots across multiple data sources, and making informed business recommendations.
Exceptional written and verbal communication skills, with experience presenting to diverse audiences. You are articulate, engaging, and capable of bringing your stories to life with clear and actionable recommendations.
Entrepreneurial and results-driven mindset, adept at aligning top-down, cross-functional, and market priorities, analyses, and insights.
Experienced in managing research vendors to deliver high-quality work on time and within budget.
Advanced proficiency in Microsoft Office applications.
Energized by trying new things and demonstrating agility in ways of working.
Ability to work collaboratively in a team environment and adapt to changing business needs.
Willingness to travel as required.
Must be eligible to work in the US now or in the future without sponsorship for employment, legally authorized to work in the US

Responsibilities

Drive business decision-making by translating consumer, brand, and market insights into clear, actionable recommendations that shape strategy and commercial outcomes.
Own the diagnosis of brand and category performance by identifying key drivers of equity, communication effectiveness, and consumer experience—and framing the “so what” for the business.
Proficient in navigating ambiguity and challenging the status quo, while working collaboratively to deliver actionable recommendations grounded in deep consumer understanding to address the "so-whats" of the business.
Embed agile and innovative research approaches to accelerate learning cycles, ensuring insights are delivered at the speed and flexibility required by the business.
Lead end-to-end research projects—from defining business questions and shaping proposals to writing/reviewing questionnaires, managing fieldwork, and synthesizing outputs into clear, decision-ready recommendations.
Leverage complex data sources (primary, syndicated, and behavioral) to uncover insights, quantify impact, and provide evidence-based guidance to stakeholders.
Create compelling, story-driven narratives and visualizations that clearly communicate insights, influence stakeholders, and drive business action across functions and seniority levels.