Manager, Connections Measurement

Anheuser-Busch • New York, NY

16h

About The Position

The Manager will lead and oversee exhaustive Connections Measurement for Beyond Beer Mega Brands. The Sr. Manager will lead Cutwater's Super Bowl measurement efforts. The Manager will pair acumen across all Connections touchpoints, available datasets (including Competitive) and cross-functional inputs to garner holistic optimization recommendations for the brands. The Manager is responsible for the progression, health & impact of the Experiential & Entertainment measurement programs within the US - while serving as key connective tissue to PR measurement workstreams with our Communications team. The Manager develops cross-functional synergies, formulating integrated processes with measurement leads, Experiential, brand & agency teams to optimize our Experiential efforts built around data-driven learnings. The Manager will act as a critical SME not just within Connections, but in tandem across Insights, Intelligence, Analytics & Technology functions to ensure AB’s measurement program continues to evolve & progress. This includes input into the broader Experiential, Entertainment & PR measurement frameworks. The Manager reports directly to the VP, Connections SPF, and will participate in all capability development & performance review processes.

Requirements

• Highly analytical with proven experience in gathering data, performing analysis, and developing in-depth insights/recommendations.
• The ability to dive into the ‘why’ behind the data and simply findings into concise, action oriented key findings instead of just reporting on the numbers.
• Proficient in data visualization, preferably in one of the following tools: Looker, Tableau, DOMO, BI.
• Must be proficient in Excel and with demonstrated ability to organize and consolidate multiple data sources for analysis.
• Boolean a must, programming languages help.
• Experience using social listening and analytic platforms such as Crimson Hexagon, Sprinklr, and platform agnostic analytics.
• Strong familiarity and understanding in social media platforms and innovations such as Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest required.
• Must be a naturally curious and inquisitive person when it comes to data.
• 2-5 years of professional experience in marketing/business analytics, statistical analysis, consumer insights, predictive modeling or segmentation, or social media setting.
• Bachelor’s Degree required (Economics, Marketing, Statistics, Mathematics, and Finance focus preferred)

Nice To Haves

• Familiarity with programmatic data, website data, sales data, TV ratings, and influencers a plus.

Responsibilities

• Deliver digital performance in the form of reports, dashboards, or emails that convey the results in a way that explains what happened, why it happened, and what we do next.
• Train brand teams on leveraging marketing data and implementing best practice processes. Act as advisor and connect these teams with additional resources that may be helpful for their needs.
• Work with cross-functional departments to implement social analysis for research/projects/campaigns/events and present insights back to inform strategic decisions.
• Lead weekly newsroom meetings to inform brands of cultural trends and insights around key calendar moments.
• Social listening tool setup (including keywords, Boolean query parameters and dashboards) and analysis. Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, etc. Take initiative on refinement of query parameter setup to ensure accurate and insightful mention analysis is available to report on by the end of the reporting period.

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager