Manager, Community North America

WeRoad

15h•$95,000•Remote

About The Position

This is a full-time, founding role reporting to the General Manager of WeRoad US. The Community Manager will be responsible for building and scaling WeRoad's community-led growth initiatives in North America. This includes developing a brand ambassador program, establishing in-person and online partnerships, defining an online community strategy, and implementing a system for measuring community impact on lead generation and bookings. The role requires a proactive and entrepreneurial individual who can build programs from the ground up and manage long-term growth cycles. Success in the first year includes establishing a national ambassador program, creating a documented playbook, integrating community-sourced leads into the attribution model, and setting growth targets for online communities.

Requirements

Experience building an ambassador or community program from zero and scaling it across multiple cities.
Proven ability to source and close brand partnerships.
Entrepreneurial mindset with the ability to work in an undefined role.
Patience and ability to track pipeline and attribution for long-term growth.
Must be authorized to work in the United States.
WeRoad does not sponsor employment visas for this position.

Nice To Haves

Experience in travel, dating, or social apps.
Hands-on management of Reddit, Facebook, or Telegram communities.

Responsibilities

Own community-led growth end to end, including ambassadors, partnerships, and online community, from strategy through execution.
Build the brand ambassador program: recruit, train, and manage a national network to represent WeRoad at events.
Source and close co-branded events with brands that reach WeRoad's target travelers.
Run online partnerships such as giveaways and co-marketing programs.
Set the online community strategy for platforms like Reddit, Facebook, and Telegram, and manage online communities of fans.
Define how community activity is captured as leads and credited in the attribution model.
Develop a repeatable process (playbook) for successful community initiatives.