Manager, Communications and Marketing

University of Ottawa•Ottawa, ON

2d•Onsite

About The Position

Provides strategic and operational leadership in developing, planning and implementing all aspects of internal and external communications and marketing, including digital communications, public relations, branding and event management, to improve the visibility of the faculty or service and enhance its reputation. Manages the faculty or service’s marketing and communications team and provides expert advice to senior managers on all aspects of marketing and communications.

Requirements

Bachelor’s degree in marketing, communications, or a related field, or an equivalent combination of education and work experience
Minimum seven years’ experience in a similar role
Experience in managing and supervising employees
Strong interpersonal and communication skills
Excellent public relations skills
Experience in developing and implementing strategic communications and marketing plans, including experience in media relations, Web and online strategies, advertising and event management
Experience in managing projects
Ability to deal with competing priorities and meet strict deadlines
Ability to determine and plan for physical and material resources
Knowledge of budget management principles and practices
Experience in analysing and solving problems
Ability to work well under pressure and to adapt easily and quickly; excellent judgment and discretion
Experience in delivering oral presentations
Knowledge of computer systems and software such as Windows, word processors, graphic design and web applications, social media platforms, spreadsheets, databases, presentation software, internet browsers and email
Bilingualism — English and French (spoken and written)

Nice To Haves

Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

Responsibilities

Defines the faculty or service’s strategic direction with regard to marketing and communications by setting objectives, identifying target audiences, adopting various tactics and methods, and establishing performance indicators.
Provides leadership in developing and implementing marketing and communications strategies, which deal with digital communications, branding, public relations, and event management, to ensure the visibility of the faculty or service and enhance its reputation.
Develops and implements annual marketing and communication action plans that align with current strategies.
Hires, supervises and evaluates those who work in the faculty or service’s marketing and communications sector, and ensures that they have the training and tools needed to efficiently and effectively do their jobs.
Applies human resources management procedures and regulations.
Defines work priorities and deadlines for the sector based on the issues involved.
Develops an operational schedule and determines the resources needed to meet deadlines.
Develops and implements internal processes, procedures and regulations to improve the operational effectiveness of the sector.
Designs, manages and monitors the budget allocated to the faculty or service’s marketing and communication sector while complying with related policies, regulations and procedures.
Provides strategic advice on marketing and communications to senior managers to ensure the best possible results in promoting the faculty or service’s programs, services and initiatives.
Leads the organization of internal events, such as career fairs, conferences, galas and forums to ensure they align with the current strategy.
Represents the faculty or service and serves as the master of ceremonies for certain events and activities.
In collaboration with various stakeholders, negotiates sponsorship agreements for various activities and events.
Develops and maintains a network of public and private sector partners, including media, with a view to increasing the visibility of the faculty or service.
Conducts market studies, analyses internal and external trends to set priorities and issue recommendations to senior managers.