Manager, Commerce

Adelphi Group•New York, NY

4d•$80,000 - $110,000•Hybrid

About The Position

This role involves utilizing specialized knowledge to execute tasks, lead smaller projects, or oversee specific components of larger initiatives. The position addresses non-routine problems and contributes to process improvements by applying technical or professional expertise. Decision-making is informed by established practices and past experience, ensuring effective and informed outcomes. Alternatively, this role may oversee the daily activities of team members within a specific area to ensure task completion and coordinate with other supervisors as necessary. The primary focus is to drive measurable business outcomes by amplifying online presence and optimizing performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E-commerce platforms. This involves developing and executing data-driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery. The role requires leveraging performance data, audience signals, and real-time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation. It also involves navigating dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel.

Requirements

Specialized knowledge to execute tasks.
Ability to lead smaller projects or oversee specific components of larger initiatives.
Ability to address non-routine problems.
Ability to contribute to process improvements by applying technical or professional expertise.
Decision-making informed by established practices and past experience.
Experience in amplifying online presence and optimising performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E‑commerce platforms.
Experience in developing and executing data‑driven strategies to improve visibility, engagement, conversion, and return on investment.
Experience in leveraging performance data, audience signals, and real‑time insights to optimise media activations, including programmatic buying, bidding strategies, targeting, and budget allocation.
Ability to navigate dynamic digital ecosystems to refine search and activation strategies.
Ability to ensure efficient use of media spend.
Ability to continuously improve outcomes across the full performance funnel.

Responsibilities

Utilizes specialized knowledge to execute tasks, lead smaller projects or oversee specific components of larger initiatives.
Addresses non-routine problems and contributes to process improvements by applying technical or professional expertise.
May oversee the daily activities of team members within a specific area, to ensure task completion, and coordinating with other supervisors as necessary.
Drives measurable business outcomes by amplifying online presence and optimising performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E‑commerce platforms.
Develops and executes data‑driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalised, and automated media delivery.
Leverages performance data, audience signals, and real‑time insights to optimise media activations, including programmatic buying, bidding strategies, targeting, and budget allocation.
Navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel.