Manager, Commerce Media

WPP Media•Chicago, NY

3d•Hybrid

About The Position

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. We are seeking a highly motivated and experienced Manager, Commerce Media to lead the planning, execution, optimization, and reporting of retail media campaigns across key commerce platforms (Walmart Connect, Instacart, Roundel, etc.). This role requires a strategic thinker who is equally comfortable operating in-platform, analyzing performance data, presenting recommendations to clients, and leading a team. The successful candidate will thrive in a fast-paced environment, adapt quickly to the evolving retail media landscape, and drive strong business outcomes for clients through data-driven decision making.

Requirements

Experience in planning, execution, optimization, and reporting of retail media campaigns.
Strategic thinking ability.
Comfort operating in-platform, analyzing performance data, and presenting recommendations to clients.
Ability to thrive in a fast-paced environment and adapt quickly to the evolving retail media landscape.
Data-driven decision making skills to drive strong business outcomes for clients.

Responsibilities

Develop and manage full-funnel commerce media strategies across Walmart, Instacart, Roundel, Kroger, and other retail media networks.
Lead campaign planning, activation, optimization, and performance analysis to achieve client business objectives.
Translate client goals into actionable media recommendations across onsite, offsite, display, video, and DSP tactics.
Stay informed on emerging retail media capabilities, beta opportunities, and industry trends, proactively incorporating new solutions into client strategies.
Adapt campaign strategies and recommendations based on changing retailer capabilities, client priorities, and marketplace dynamics.
Analyze campaign performance across multiple retail media platforms and identify optimization opportunities.
Develop clear, concise, and actionable insights that translate data into meaningful business recommendations.
Lead reporting efforts including weekly, monthly, quarterly, and campaign wrap-up presentations.
Establish measurement frameworks and KPIs aligned to client objectives.
Utilize data to identify trends, opportunities, and risks while proactively recommending strategic adjustments.
Serve as a trusted advisor to clients through regular performance reviews, strategic planning sessions, and business updates.
Present campaign results, optimization recommendations, testing opportunities, and future strategies to clients and internal stakeholders.
Effectively communicate both tactical execution details and broader strategic implications.
Build strong relationships with clients through proactive communication, responsiveness, and thought leadership.
Manage, mentor, and develop a team of commerce media professionals.
Provide coaching on platform best practices, strategic thinking, campaign management, and client communication.
Support career development through regular feedback, performance management, and training opportunities.
Foster a collaborative, accountable, and high-performing team environment.
Ensure quality control and operational excellence across all team deliverables.
Maintain strong project management practices across multiple clients, priorities, and deadlines.
Create scalable processes and workflows that improve efficiency and campaign quality.
Demonstrate exceptional attention to detail while managing complex campaign structures and reporting requirements.
Collaborate cross-functionally with analytics, strategy, brand, creative, and account teams to deliver integrated solutions.