Manager, Co-Brand Portfolio Marketing

IHG•Atlanta, GA

5d•$90,000 - $110,000•Hybrid

About The Position

Drive US Co-Brand credit card cardmember spend and engagement through marketing campaigns. Leverage owned and partner channels to deliver against Cardmember spend targets, while relying on data driven decisions. Ensure marketing objectives support overall IHG and partner marketing vision, objectives and goals while remaining competitive in the market.

Requirements

Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience.
Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including direct marketing or database marketing experience.
Experience with campaign management, comms plan development, go-to-market strategies and marketing tools (MRM and Story).
Familiarity with direct marketing and analytics techniques and systems (campaign management processes and analysis).
Experience with test-and-learn scenarios and planning matrices, execution across a variety of channels.
Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
Ability to direct creative process (es) to build compelling messaging and creative concepts, while understanding Legal and Compliance impacts from financial partners.
Experience with identifying marketing opportunities utilizing third party information.
Ability to translate observations into finding and business applications.
Understanding of relationship dynamic between external partners

Responsibilities

Develop, communicate and implement an annual Co-Brand Portfolio (Cardmember) marketing plan.
Develop processes and delivery systems for all marketing programs that result in a continuous improvement of actual performance versus strategy.
Monitor progress against agreed objectives, including financial, and formally report progress at defined intervals.
Monitor and control all budgeted product expenditure to constantly achieve enhanced cost effectiveness and product value, and control and approve the work of assigned promotional design agencies on marketing initiatives.
Conduct monthly budget audits and reconcile budget allocations.
Through liaising with stakeholder teams, influence success and implementation of marketing initiatives.
Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.
Initiate, develop and manage all aspects of marketing initiatives and standards, including Bank regulations and controls.
May independently direct specific product initiatives to include strategic planning, project management, implementation, evaluation and training.
Monitor all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to management.