Manager, Client Success -Optimization Strategy

USA Today•Frisco, TX

5d•Remote

About The Position

LocaliQ is looking for a Manager, Optimization Strategy, for our Local Client Success group. The role will lead a team of experts responsible for delivering smart, innovative and performance-driven digital campaigns for our local clients. The ideal candidate has 5+ years experience managing a growing team and 10+ years in digital marketing, specifically with PPC campaign execution (including tagging and trafficking). You will manage, motivate and coach a team of Optimization Strategists and are ultimately responsible for campaign fulfillment and success. You will partner closely with account management and sales, along with many other internal teams to manage workflow and grow the client relationship. You will connect the dots between high level strategy and how to best deliver it via tactical Paid Search/Social channel plan recommendations. You are also expected to provide thought leadership to your clients and maintain a high-level knowledge of your clients’ line of business by staying on top of industry trends.

Requirements

5+ years of experience in the digital space, in an agency environment, or in-house equivalent
Display exceptional written and verbal communication skills and can communicate digital/social concept
Bachelor’s degree in Marketing, Communications, Public relations or related fields, advance degree preferred
You have an entrepreneurial mindset; you bring a can-do mentality and can thrive in gray areas
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously with great precision and accuracy.
Advanced knowledge and understanding of SEM, SEO and display, social, email marketing and an understanding of new media consumer behaviors and trends
Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
Creative thinker with strong time management and organizational skills with exceptional attention to detail

Nice To Haves

10+ years in digital marketing, specifically with PPC campaign execution (including tagging and trafficking)
Advance degree preferred

Responsibilities

Provide oversight for your team, ensuring they are delivering on campaign excellence across the accounts they manage (including flawless launches, delivering in full and hitting campaign KPIs)
Be comfortable managing multiple stakeholders and varying needs at 1 time
Provide trouble shooting support and guidance as your team or campaigns dictate
Conduct weekly meetings with those you manage to provide feedback and guidance to help achieve client objectives, meet team goals, and ensure quality of work
Create and roll out processes that will streamline digital execution
Ensure tight communication between all internal teams so we have consistent messaging and presence across paid search, organic presence, display, and social media marketing channels
Develop and advise on marketing strategies by understanding client expectations, cost of marketing goals, assessing feasibility and identifying marketing and advertising opportunities for our clients
Develop and refine onboarding, training, and mentoring new hires, as well as keeping the team’s skills fresh