This role is responsible for the delivery of high-quality/high-impact Brand insights and analytics solutions. The scope includes delivering strategic brand insights & analytics projects, such as brand performance measurement, market structures, consumer & demand segmentations, consumer journey mapping, brand stretch/extension, portfolio strategy, brand architecture, foundational brand assessment, and brand positioning/refresh. The position involves ownership of specific project phases or discrete work processes, execution of work products including questionnaires and reporting on medium-low complexity accounts, and supporting higher complexity projects. The role also requires active participation in client design and questionnaire discussions, providing input into questionnaire development, sample design, and analytic plans. Additionally, the Manager will provide support and guidance to 1-2 junior project team members, serve as a point of contact for new team members, and take ownership of personal skill development through training and supporting colleagues. The role includes conducting data analysis, generating insights, critical and analytical thinking, and taking an active role in story building, including leading initial rounds of reporting and preliminary reports. The Manager will manage timelines and quality of work products, collaborating with internal departments and clients to achieve successful outcomes while adhering to solution and industry best practices. Identifying and solving project issues as they arise, performing in-depth quality checks, and actively seeking opportunities to support proposal development are also key responsibilities. The role emphasizes optimizing delivery efficiency without sacrificing quality, challenging the status quo, and identifying opportunities for process improvement, automation, and streamlining. Building an understanding of Brand capabilities, solutions, and analytic methods, and working to build brand expertise are crucial. The role also involves embracing the company culture and actively participating in activities or workstreams outside of project work, such as ERG/Social Community meetings and activities/trainings. The individual should exhibit good critical thinking skills, be able to follow an analytic plan, and be comfortable sharing ideas.
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Job Type
Full-time
Career Level
Mid Level