Manager, City Look and Signage

LA28•Los Angeles, CA

1d•Onsite

About The Position

The Manager, City Look and Signage will play a pivotal role within the Look & Signage (LNS) department at LA28, serving as the primary liaison between the internal Look and Signage team and a wide range of external partners. This includes the Host City, venue cities, transportation authorities such as LA Metro, airports, and other key stakeholders involved in delivering the LA28 Olympic and Paralympic Games. Reporting to the Senior Director, Look and Signage, this role will lead the development and implementation of the external look and signage integration strategy, ensuring that all city and transport partner look and signage aligns with LA28 brand standards and enhances the Games-time environment. The Manager will work closely with the LA28 City and Government Relations teams to understand partner agreements and ensure brand usage complies with established rights and guidelines. A key deliverable of this role will be to consult on the creation of a City and Transport Partner Guidelines—providing clear guidance on how external partners can apply the LA28 brand to their own look, signage and wayfinding systems. The Manager will also develop and manage the process for distributing brand assets, reviewing partner signage plans, and approving treatments across the city landscape. This position requires a strategic thinker with strong relationship-building skills, deep knowledge of branding and wayfinding in public spaces, and the ability to work independently while collaborating across a highly matrixed organization.

Requirements

Bachelor’s degree in branding, urban planning, communications, or a related field
5+ years experience in branding, wayfinding, or signage implementation—preferably in partnership with city agencies, transportation authorities, or public venues.
Strong understanding of how branding is applied in public environments, including transit systems, airports, and urban landscapes.
Proven ability to manage complex stakeholder relationships and navigate multi-agency environments.
Skilled in developing brand guidelines, asset toolkits, and approval processes.
Excellent communication and presentation skills, with the ability to clearly articulate plans and influence external partners.
Self-starter with strong decision-making skills and the ability to work independently in a fast-paced, evolving environment.

Nice To Haves

Relationship Builder – Skilled at fostering trust and collaboration with external stakeholders and internal teams
Brand Steward – Deep understanding of brand integrity and how to maintain it across varied applications
Flexible Approach – Comfortable navigating ambiguity and adapting to the evolving needs of a growing organization
Challenger Mindset – Committed to continuous improvement and raising the bar for external signage integration
Digital Acumen – Familiarity with digital asset management tools and design platforms; understanding of how digital and physical signage intersect

Responsibilities

Serve as the primary point of contact between the LA28 Look and Signage team and external stakeholders including the Host City, venue cities, airports, and transportation partners.
Build and maintain strong working relationships with city and transport partners, ensuring alignment on branding and signage objectives.
Collaborate with the LA28 City and Government Relations teams to understand partner agreements and ensure brand usage complies with contractual rights.
Hire and manage an Associate to assist with the program
Consult on the development of the City and Transport Partner Guidelines, outlining how external partners can apply the LA28 brand to their signage and wayfinding systems.
Define and manage the process for distributing brand assets to partners, including usage guidelines and approval workflows.
Review and approve external signage treatments to ensure consistency with LA28 brand standards and Games-time experience goals.
Work closely with internal teams including Brand, Legal, City and Government Relations, Games Operations and Arrivals and Departures to ensure a unified approach to external signage integration.
Participate in planning meetings, site visits, and readiness exercises with external partners to validate look and signage plans and placements.
Provide strategic input to the overall Look and Signage program, ensuring external signage complements the broader Games environment.
Be an outward champion of the LA28 brand, encouraging non-sponsor partners to use the brand in approved ways.
Maintain regular communication with the Senior Director, Look and Signage, providing updates on partner engagement, risks, and opportunities.
Document key decisions and lessons learned and contribute to post-Games reporting to inform future host city integration strategies.
Represent the LNS team in external forums, presenting signage plans and brand guidelines to city and transport stakeholders.
Perform other duties as required; the role will evolve over time and may include operational responsibilities during the Olympic and Paralympic Games