Manager Category Strategy

Campbell's•Camden, NJ

13d•Hybrid

About The Position

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Requirements

Bachelor's Degree
6+ years in CPG category strategy, brand, consulting, category management, or customer strategy & planning
Strong analytical and strategic thinking skills
Basic understanding CPG commercial mechanics (RGM, trade, innovation, commercialization)
Fluency with syndicated data (Circana / NielsenIQ), retailer POS, Planograming and shopper insight tools
Effective storytelling, framing, and presentation skills
Comfortable operating in a matrixed, cross-functional environment

Responsibilities

Support category strategy refresh cycles led by the Sr Manager / Associate Director
Develop category strategy outputs for an assigned category — Best in class shelving recommendations, assortment priorities, category trends and key retailer strategy
Translate consumer, shopper, customer, and competitive insight into clear strategic implications and recommendations
Partner with Brand, Sales Managers, Insights, and R&D to align category strategy with brand and innovation priorities
Build category narratives, strategic content, and selling stories used by customer teams and leadership
Maintain a current view of category trends, competitive activity, and channel dynamics for the assigned scope
Conduct deep-dive analyses on category opportunities, threats, and white space