Manager, Campaign Orchestration

Comcast • Philadelphia, PA

2d

About The Position

This role focuses on enabling scalable personalization by integrating content and decisioning capabilities across platforms like Adobe Journey Optimizer and Message Center. You’ll help orchestrate dynamic, AI-driven experiences through centralized asset activation, governance, and targeting logic that ensure consistent, compliant, and optimized communications.

Requirements

• 5+ years of experience in marketing technology, Product Management , or related role s, ideally within a large B2C organization.
• 5+ years’ experience in marketing technology, operations, or related roles - ideally in a large B2C consumer company
• 3+ years in an Agile product management role (SAFe experience is a plus).
• Strong understanding of marketing platforms and personalization tools, including Content Supply Chain, Adobe Campaign, Adobe Journey Optimizer, and Adobe Message Center (or equivalent platforms like Salesforce).
• Familiarity with databases, data flows, and SQL.
• Experience translating consumer marketing strategies into product and technology solutions.
• Ability to clearly communicate vision, concepts, and ideas across technical and non-technical audiences.
• Strong analytical skills to drive prioritization and decision-making using data.
• Proven track record of managing complex systems and delivering projects on time.
• Excellent cross-functional collaboration and stakeholder management skills.
• Attention to detail and ability to manage multiple priorities independently.
• Bachelor’s D egree or equivalent

Responsibilities

• Lead the integration of content and decisioning capabilities to support scalable, personalized customer experiences across channels.
• Drive the activation of centralized campaign assets through platforms such as Adobe Journey Optimizer (AJO), and Adobe Message Center (AMC).
• Define and deliver a unified roadmap that aligns marketing strategy, stakeholder needs, and technical architecture.
• Define Experience and Platform Requirements – Translate business needs into actionable experience and platform requirements to support Minimum Lovable Products (MLPs).
• Identify user stories, acceptance criteria, and evaluation processes for new functionality to enhance core platforms.
• Facilitate build-versus-buy decisions to align with overall experience and platform strategy.
• Ensure all requirements reflect commitments to privacy, security, inclusivity , accessibility, sustainability, reliability, and ethical design.
• Collaborate with marketing, engineering, analytics, and operations teams to implement governance, targeting logic, and orchestration frameworks.
• Ensure all communications are compliant, consistent, and optimized for performance.
• Support iterative roadmap planning, prioritization, and execution of key initiatives.
• Facilitate change management and training for end users to maximize adoption and impact .
• Partner with privacy, security, and compliance teams to proactively manage risk and ensure responsible data use.
• Evangelize best practices in personalization, content strategy, and marketing technology across the organization.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
• Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees