Manager, Campaign Execution

BMO•Toronto, ON

8d•CA$69,000 - CA$129,000•Hybrid

About The Position

The Campaign Manager is responsible for leading a team of Campaign Analysts responsible for the end-to-end operationalization and execution of customer marketing campaigns across multiple channels and business lines. The role ensures campaigns are delivered accurately, on schedule, and in compliance with established governance and quality standards. This leader acts as the primary point of contact for campaign execution, translating business requirements into executable delivery plans, managing execution risks, quality assurance, and driving continuous process improvement. The Campaign Manager is accountable for ensuring all campaigns are implemented effectively while optimizing execution efficiency, scalability, and operational excellence. Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do. Ensures alignment between values and behaviour that fosters diversity and inclusion. Regularly connects work to BMO’s purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through. Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders. Attracts, retains, and enables the career development of top talent. Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance. Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs. Provides advice and guidance to assigned business/group on implementation of solutions. Supports the execution of strategic initiatives in collaboration with internal and external stakeholders. Builds effective relationships with stakeholders. Breaks down strategic problems, and analyses data and information to provide insights and recommendations. Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation, and sustainment of initiatives. Makes recommendations to improve BMO processes and systems. Executes work to deliver timely, accurate, and efficient service. Ensures consistency in solutions and across marketing channels, media and platforms. Establish and maintain execution standards, procedures, and best practices. Maintain appropriate documentation and audit readiness.] Review and approve campaign implementation plans and execution deliverables.Ensures compliance with internal frameworks, standards, guidelines and governance. Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus. Oversee the end-to-end execution of marketing and customer communication campaigns. Provides specialized consulting, analytical and technical support. Exercises judgment to identify, diagnose, and solve problems within given rules. Works independently and regularly handles non-routine situations. Broader work or accountabilities may be assigned as needed. Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.

Requirements

Typically between 5 - 8 years of relevant experience
Post-secondary degree in related field of study
High level of proficiency in Salesforce, SAS, SQL, Unica/Interact or equivalent
Extensive experience in project management
Advertising and/or creative agency experience
Experience in, and advanced knowledge of, the financial services industry
Deep knowledge and technical proficiency gained through extensive education and business experience
In-depth verbal & written communication skills
In-depth collaboration & team skills
In-depth analytical and problem solving skills
In-depth influence skills
In-depth data driven decision making

Responsibilities

Lead a team of Campaign Analysts responsible for the end-to-end operationalization and execution of customer marketing campaigns across multiple channels and business lines.
Ensure campaigns are delivered accurately, on schedule, and in compliance with established governance and quality standards.
Act as the primary point of contact for campaign execution, translating business requirements into executable delivery plans.
Manage execution risks, quality assurance, and drive continuous process improvement.
Ensure all campaigns are implemented effectively while optimizing execution efficiency, scalability, and operational excellence.
Foster a culture aligned to BMO purpose, values and strategy and role model BMO values and behaviours.
Ensure alignment between values and behaviour that fosters diversity and inclusion.
Connect work to BMO’s purpose, set inspirational goals, define clear expected outcomes, and ensure clear accountability for follow through.
Build interdependent teams that collaborate across functional and operating groups.
Attract, retain, and enable the career development of top talent.
Improve team performance, recognize and reward performance, coach employees, support their development, and manage poor performance.
Develop solutions and make recommendations based on an understanding of the business strategy and stakeholder needs.
Provide advice and guidance to assigned business/group on implementation of solutions.
Support the execution of strategic initiatives in collaboration with internal and external stakeholders.
Build effective relationships with stakeholders.
Break down strategic problems, and analyze data and information to provide insights and recommendations.
Build change management plans of varying scope and type; lead or participate in a variety of change management activities.
Make recommendations to improve BMO processes and systems.
Execute work to deliver timely, accurate, and efficient service.
Ensure consistency in solutions and across marketing channels, media and platforms.
Establish and maintain execution standards, procedures, and best practices.
Maintain appropriate documentation and audit readiness.
Review and approve campaign implementation plans and execution deliverables.
Ensure compliance with internal frameworks, standards, guidelines and governance.
Oversee the end-to-end execution of marketing and customer communication campaigns.
Provide specialized consulting, analytical and technical support.
Exercise judgment to identify, diagnose, and solve problems within given rules.
Work independently and regularly handle non-routine situations.
Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role.