Manager, Business Analytics

Omnicom Media•New York, NY

2d•$90,000 - $105,000

About The Position

The Manager, Business Analytics — HCP & DTC Client Solutions will support campaign analytics, measurement, reporting, and optimization initiatives across both HCP and DTC / patient media programs for a major healthcare client. This role will focus on delivering actionable analytics, managing day-to-day reporting workflows, and supporting cross-channel measurement and optimization efforts. The Manager will work closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics deliverables are timely, accurate, scalable, and actionable. The role requires strong analytical capabilities, attention to detail, operational rigor, and the ability to translate data into meaningful business insights. This position is ideal for someone who combines strong campaign analytics experience with an interest in healthcare marketing, omnichannel analytics, and measurement innovation.

Requirements

3–5 years of experience in analytics, business intelligence, campaign analytics, or media analytics
Healthcare/pharma analytics experience preferred
Strong understanding of HCP media ecosystems, DTC / patient engagement analytics, campaign reporting, and media performance measurement
Experience with Tableau or BI platforms
Experience with Excel
SQL preferred
Familiarity with campaign analytics, KPI frameworks, audience analytics, and optimization reporting
Strong analytical, organizational, and communication skills
Ability to manage multiple priorities in a fast-paced client environment

Nice To Haves

Healthcare/pharma analytics experience

Responsibilities

Support analytics and reporting initiatives across HCP and DTC / patient campaigns
Develop and maintain dashboards, campaign reporting, KPI tracking, analytical summaries, and optimization reports
Monitor campaign performance and identify trends, risks, and optimization opportunities
Ensure accuracy and consistency of analytics deliverables across channels and campaigns
Support implementation of client-specific measurement plans and KPI frameworks
Assist with cross-channel measurement initiatives spanning HCP media, DTC media, audience activation programs, and omnichannel campaigns
Help operationalize analytics workflows supporting campaign accountability and optimization
Support reporting automation and standardization efforts
Analyze campaign and audience performance data to generate actionable insights
Identify opportunities to improve audience engagement, media efficiency, channel performance, and optimization effectiveness
Partner with Audience Intelligence, Investment, and Comms Design teams to support optimization recommendations
Help translate analytics into business-focused narratives and recommendations
Manage day-to-day analytics workflows and reporting timelines
Coordinate deliverables across analytics, audience, data management, and activation teams
Ensure timely delivery of recurring and ad hoc analytics requests
Support process improvement initiatives that improve efficiency and scalability
Partner closely with Business Analytics leadership, Audience Strategy, Data Science, Data Management, Comms Design, and Investment teams
Support integration of analytics into broader campaign planning and optimization processes
Help maintain alignment between reporting, measurement, and business objectives
Support implementation of emerging measurement methodologies including attribution, audience quality analysis, incrementality, and digital optimization frameworks
Collaborate with Data Science and Audience Intelligence teams on advanced analytics initiatives
Stay informed on healthcare analytics and media measurement trends