Manager, Business Analytics

Adelphi Group • New York, NY

5d • $90,000 - $110,000 • Hybrid

About The Position

This role is for a Manager, Business Analytics at UM, within the Strategy and Planning job function, specifically in Research and Insights. The position involves both external and internal facing responsibilities. Externally, the role requires building a deep understanding of client's strategic issues, participating in measurement plan development and execution, and generating actionable insights through sophisticated analytic techniques. The manager will also lead, mentor, and train analysts, present reports to clients, contribute to consumer segmentation, and design tests to measure media impact. Internally, the role involves providing methodological support and coaching to direct reports and agency teams, partnering with Planning and Investment teams, recruiting new talent, and mentoring direct reports on career growth and skill development. The individual is expected to stay current with industry trends and developments.

Requirements

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).
• Comfortable working in ambiguous situations.
• Passionate about driving change by adopting emerging technologies in the advertising space.
• A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.

Nice To Haves

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques.
• Lead, mentor and train analysts.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Recruit new talent.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager