Manager Business Analytics, Vaccines

GSK•Philadelphia, PA

About The Position

Are you a curious analytics professional interested in driving performance of our Vaccines Business Unit (VBU)? The Manager, Business Analytics will work on the VBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and guiding business decisions for the VBU, including marketing mix modeling/investment guidance; business performance drivers’ analysis; measurement of pilots and experiments, customer targeting, segmentation, and behavioral analysis. This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including marketing/sales, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence.

Requirements

Bachelor’s degree in Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics or related field
5+ years of experience in Pharma commercial analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
3+ Experience of relevant analytical approaches and models, including marketing mix modeling, test vs control, segmentations, clustering methods, promotional response, digital analytics
Strong experience with managing and analyzing a range of large, secondary transactional datasets & statistical modeling
Proficiency with analytical (Python, R etc.) & visualization tools as well as PowerBI
Strong business acumen, analytical and problem solving skills
Strong executive communication and storytelling skills

Nice To Haves

Master’s degree in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
Experience in commercial analytics focused on vaccines
Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
Communication and presentation skills as evidenced through impactful presentations

Responsibilities

Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams
Lead Marketing Analytics within U.S. Pharma Commercial Insights including marketing mix modeling/ROI measurement, campaign/program performance analytics, customer targeting/segmentation and resource allocation
Create succinct story boards to communicate data learnings influencing business decisions
Continuously identify opportunities to apply advanced analytics, predictive modeling, machine learning and AI to commercial challenges, and increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics.
Use analytical tools (SQL, Python or R) to complete analyses including: Promotion Impact measurement and optimization, Customer Segmentation and Targeting, Patient analytics and driver analysis.