Manager, Brand PR

Carter's • Atlanta, GA

5d • Onsite

About The Position

Carter’s, Inc. is seeking a Manager, Brand PR & Engagement to lead external communications, media relations, and buzz-driving brand activations that build cultural relevance, consumer trust, and excitement across our portfolio of beloved brands—Carter’s, OshKosh B’gosh, Little Planet, Skip Hop, and Otter Avenue. This role will manage brand PR agency partners, drive media engagement and seeding strategies, and support high-impact retail moments including new store openings and in-store events. You’ll love this role if you… Are a confident communicator who thrives on building media and influencer relationships Love finding creative ways to drive buzz, foot traffic, and brand love through events and partnerships Are equally excited about the story and the execution—you think in headlines and logistics Are energized by fast-paced work and multiple overlapping projects across teams Reporting to the Senior Director of Public Affairs, this role sits at the intersection of brand storytelling, cultural relevance, and omni-channel retail—serving as a key contributor in bringing our brands to life in press, online, and in stores. This role is based in our Buckhead office location and is on-site 4 days/week.

Requirements

• Must have: 5+ years of relevant experience in brand PR, agency management, or communications
• Proven ability to pitch and secure media coverage across consumer, parenting, or retail outlets
• Exceptional written and verbal communication skills; comfortable writing for internal and external audiences
• Strong organizational skills and project management expertise, especially across teams
• Cultural awareness and passion for consumer trends, brand-building, and retail

Nice To Haves

• Preferred skills and experience: Bachelor’s degree in marketing, Communications, Public Relations, or a related field
• Experience managing or working closely with PR agencies
• Previous experience supporting retail events or in-store marketing
• Experience with intranet platforms and internal content publishing tools

Responsibilities

• Brand PR & Agency Management Manage day-to-day collaboration with PR agency partners to develop and execute earned media strategies across Carter’s brands Oversee media outreach, pitching, and follow-up to drive coverage across parenting, lifestyle, retail, and consumer news outlets Partner with creative, social, and brand teams on the development of press materials and digital storytelling assets Act as the main liaison between the agency and internal teams on seasonal product launches, retail initiatives, and campaign programming Develop reporting and feedback loops including internal recaps, campaign summaries and ongoing key metric reports
• Brand Engagement & Content Development Mange execution of brand activations buzz-building campaigns that breakthrough in culture Build and maintain a network of editors, influencers, and creators to support brand and product campaigns, and new product launches Serve as the Intranet editor for the Marketing team, writing engaging internal content that brings campaigns and moments to life across the company
• Retail & Event Communications Support all new store openings and retail events with PR toolkits, local media outreach, and local calendar listings Collaborate with retail, visual merchandising, and marketing teams to drive awareness of Carter’s retail experience with internal and external audiences Draft talking points and employee-facing materials to support event success
• Corporate & Internal Support Assist with corporate communications content related to the Marketing function, including cross-functional updates and announcements Support seasonal recaps, internal presentations, and internal engagement for key programs and activations

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees