Director of PR & Brand Activations

Bevi • Boston, MA

11d • Hybrid

About The Position

Bevi is on a mission to transform how beverages are delivered and consumed. Our smart hydration systems eliminate the need for single-use bottles and cans—making it easy, fun, and sustainable to stay hydrated. As the category leader in IOT-enabled beverage technology, we’re building a future where Bevi machines are everywhere people live, work, and connect. We’ve raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we’ve been rapidly growing year over year. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development. We’re seeking a forward-thinking Director of PR & Brand Activations to shape and steward Bevi’s external voice. This leader will own corporate PR, executive communications, brand storytelling, brand activations, earned media strategy, and oversight of social media. They will work hand-in-hand with our PR agency and internal teams to elevate Bevi’s position across business, sustainability, tech, workplace, wellness, and culture. The right candidate brings strategic depth paired with operational discipline. They excel at uncovering narratives rooted in product, innovation, and impact—and know how to deliver them across earned media, social channels, and thought-leadership platforms. This role is highly visible, cross-functional, and central to how Bevi shows up to customers, partners, and the broader market.

Requirements

• 10+ years of experience in PR, communications, or corporate reputation—ideally within B2B, B2B2C, or tech categories.
• Deep experience managing PR agencies and leading integrated communications programs.
• Proven track record securing meaningful earned coverage and shaping strong executive visibility.
• Exceptional storyteller with the ability to translate data, insights, and product details into human-centric narratives.
• Strong understanding of how earned, owned, and social channels work together to influence brand perception.
• Adept at operating in a high-growth, evolving environment with a balance of strategic perspective and hands-on execution.
• Calm, clear communicator with sound judgment—particularly in moments that require discretion or reputation management.
• Inclusive leader who builds trust, elevates teams, and brings cross-functional partners along with clarity and consistency.

Responsibilities

• Lead Bevi’s global PR strategy, with a focus on corporate, sustainability, product, and executive visibility.
• Manage and guide our PR agency, providing clear direction, prioritization, and feedback.
• Build and deepen relationships with top-tier, trade, and category-relevant reporters—business, tech, workplace, sustainability, and lifestyle.
• Shape and execute proactive media moments, including product announcements, data storytelling, milestones, and purpose-driven initiatives.
• Own all media materials: press releases, messaging frameworks, Q&As, fact sheets, and briefing prep.
• Develop thought-leadership platforms for Bevi’s executive team, including speaking engagements, op-eds, interviews, awards, and LinkedIn presence.
• Build consistent narratives that connect Bevi’s strategy, mission, and innovation roadmap to broader trends in sustainability, beverage technology, and the future of work.
• Provide counsel to internal leaders on communications topics and media moments.
• Oversee Bevi’s social media strategy and presence, ensuring strong narrative alignment across platforms.
• Partner closely with the internal social team to guide content strategy, campaign planning, community engagement, and social analytics.
• Integrate earned, owned, and influencer opportunities into cohesive storytelling.
• Partner with the Brand, Creative, and Experiential Marketing teams to set the strategy for and to amplify tentpole moments (e.g., major conferences, partner events, sustainability summits) to drive maximum brand exposure and earned attention.
• Shape communications strategies that turn activations into earned and social storytelling opportunities.
• Create measurement frameworks to evaluate brand impact.
• Translate complex ideas—product innovation, sustainability impact, customer stories—into simple, compelling narratives.
• Develop cross-channel messaging frameworks that ensure consistency across PR, social, digital, and brand marketing.
• Create content for major announcements, executive communications, and strategic updates.
• Serve as a strategic partner to leadership on sensitive or high-risk communications decisions.
• Develop playbooks and escalation paths for crisis response, service issues, and other reputational topics.
• Ensure readiness across internal partners and agency teams.
• Partner across Marketing, Product, Sales, Customer Success, and Sustainability to surface stories and align messaging.
• Build repeatable systems, templates, calendars, and dashboards that bring discipline and predictability to the communications function.
• Act as a senior advisor to cross-functional leaders on messaging and narrative alignment.

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
• Happy hours, team-building events, bagel breakfasts, Values awards - and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees