Manager, Brand Marketing - Fleming's Prime Steakhouse

Bloomin' Brands Restaurant Support Center•Tampa, FL

5d•Hybrid

About The Position

As the Manager, Brand Marketing, you will lead both internal and external marketing teams for Fleming’s Prime Steakhouse & Wine Bar. This role will develop, and foster execution of strategies and tactics designed to drive traffic, revenue and growth that align with the strategic priorities resulting in overall brand growth. Overseeing the strategic planning, development, implementation, and coordination of all marketing communications initiatives including campaign planning, digital channels, in-restaurant marketing, loyalty and public relations. Your duties involve leveraging market research to discern guest preferences and trends, crafting and maintaining brand identity, messaging, and value propositions. You'll spearhead integrated marketing campaigns, and ensure brand consistency across all touchpoints. The Manager, Brand Marketing will work with cross functional groups including creative, digital, and media agencies, PR, legal, operations, sales, and consumer insights among others to develop and execute marketing plans to meet profitability objectives. This role will be hybrid in the Tampa office.

Requirements

Bachelor’s degree in Marketing, Communications, or related field, required
Minimum of 5 years of marketing/brand strategy and project management experience in a fast-paced consumer-oriented environment with demonstrated success of building strong brands.
Excellent project & people management skills and the ability to multi-task in a fast-paced environment
Acute analytical, strategic, and problem-solving abilities – utilizing consumer research/insights to make data informed decisions that aides in meeting established KPIs, OKRs, and performance metrics.
Strong communication and presentation skills; ready to present in both formal and informal settings.
A proven ability to transform current marketing trends and information into profitable strategies for the business.
Must be able to effectively work in a team environment with a natural inclination toward motivating others.
Drives innovative business improvements: Develops new insights into solutions that result in organizational improvements. Promotes a work environment that fosters creative thinking, innovative and rational risk taking.
Balances immediate and long-term priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
Strong service orientation, a disciplined work ethic and a high standard of excellence for the overall marketing team.

Nice To Haves

PMO experience / certifications highly preferred

Responsibilities

Manages the development of campaign strategies and tactics to drive traffic and sales growth
Acts as internal brand resource, maintaining brand equity and brand pillars
Coordinate’s stakeholder communication, including field communication, on calendar planning, campaign development, marketing promotions, and deployment of campaigns.
Leads digital activity as it related to channel planning, communication hierarchy, and product alignment.
Develops and implements CRM and loyalty strategies to enhance guest engagement, retention, and lifetime value, leveraging data insights and personalized communication tactics.
Manages Loyalty channels including Fleming’s Magnum Club strategy and implementation.
Leads brand marketing contractors, guiding them in the development and implementation of innovative brand marketing strategies across various channels, including managing project timelines and deliverables, and fostering collaboration to achieve brand objectives.
Manages relationships with digital and creative agencies, overseeing project scopes, timelines, and deliverables to ensure seamless and successful execution of marketing initiatives.
Leads marketing team in the development of strategic marketing plans. May include researching competitor marketing, reviewing and summarizing data on potential or existing customers.