Manager, Brand Marketing Communications

Energizer Holdings•Clayton, MO

5d•Hybrid

About The Position

The Manager, Global Marketing Communications Auto Care leads communications strategy, creative direction and integrated media planning for Energizer Holdings Inc.’s Auto Care portfolio. This role is responsible for translating brand priorities and consumer insights into communications strategies that drive brand growth and deliver business results, including building brand equity and driving conversion and ROI. The Manager serves as the primary communications partner to creative and media agencies, responsible for developing agency briefs and providing strategic direction to support creative and media execution. As a key strategic partner to Category, Media, Consumer Insights, Digital Commerce and Commercial teams, the role influences communications priorities and ensures consistent, impactful brand experiences across media, commerce and consumer touchpoints.

Requirements

5+ years of marketing communications, brand marketing, integrated marketing, advertising, or related experience
Ability to influence senior management and support functions Globally
Demonstrated competencies in collaboration, team leadership and achieving results in alignment with stated company and business segment strategy

Nice To Haves

Experience working within a consumer packaged goods (CPG) related industry preferred

Responsibilities

Lead the development and execution of integrated communications plans across paid, owned, digital and ecommerce channels.
Leverage consumer insights, market trends and competitive intelligence to inform communications, messaging and campaign development.
Manage creative development from brief to launch, leading agencies and cross-functional teams to deliver effective communications across channels.
Partner with the Media team to develop briefs and align messaging and audience targeting priorities.
Develop and execute integrated social and digital communications plans, applying knowledge of platform capabilities, audience behaviors and content best practices across digital channels, including Meta, TikTok, YouTube, Reddit and emerging digital platforms.
Support the development and execution of communications plans for innovation and new product launches, including messaging, creative assets, ecommerce content and media support.
Partner with Category, Shopper, Commercial, Digital Economy, Consumer Insights, and other cross-functional teams to translate brand strategies and consumer insights into effective marketing programs and communications.
Serve as the primary communications lead for agency partners, setting strategic direction, shaping integrated communications plans and developing briefs that translate brand, business and consumer objectives into effective marketing strategies.
Analyze marketing performance data and brand health metrics to identify insights and provide recommendations to inform future marketing strategy.
Manage budgets and agency scopes, tracking spend against approved plans and ensuring resources are deployed efficiently to support business priorities and marketing objectives.
Manage and develop direct reports, establishing clear priorities, accountability and development opportunities.