Manager, Brand Marketing & Communications, Lakeland

Detroit Tigers • Lakeland, FL

9d • Onsite

About The Position

The Manager of Brand Marketing & Communications serves as a key leader within the Marketing department, driving unified brand strategy, graphic design, public relations, and social media execution across all team touchpoints, including Tigers, Tigers Spring Training, and Lakeland Flying Tigers initiatives. This role merges hands-on visual content creation with strategic communications, overseeing graphic design, daily digital presence, media relations, and promotional asset workflows to expand fan engagement and support revenue goals.

Requirements

• Bachelor’s degree in graphic design, marketing, communications, public relations, journalism, or a related field.
• Minimum of three (3) years of experience in graphic design, brand strategy, communications, and social media management.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and project management platforms (Trello).
• Proven portfolio demonstrating graphic creation, brand strategy, and multi-channel content execution.
• Excellent written communication, editing, press release writing, and copywriting skills.

Nice To Haves

• Background in sports or baseball business and event operations preferred.

Responsibilities

• Design visual assets for social media platforms, digital advertising, print collateral, stadium signage, ticket promotions, and web features using Adobe Creative Suite.
• Lead integrated marketing campaigns across digital, print, and stadium channels to promote game tickets, special events, and team initiatives for Spring Training and the Lakeland Flying Tigers.
• Oversee content development, calendar management, and daily channel execution (Facebook, Instagram, X/Twitter, Snapchat, etc.). Direct live in-game visual content coverage, track industry trends, and ensure sponsorship alignment via social media posts.
• Write press releases, manage media requests, direct team messaging, monitor public brand sentiment, and ensure visual brand integrity and sponsorship alignment across all channels and communications.
• Drive fan interactions through responsive inbound customer service. Manage and expand the influencer and blog database for strategic promotions, contests, and event partnerships.
• Produce graphics for corporate sponsor activations, manage creative project workflows using Trello, and oversee stadium signage inventory, production, and trafficking.
• Partner with digital and analytics teams to execute presale campaigns, track performance metrics across social channels, and present actionable reporting.
• Provide on-site execution for game presentation, public relations moments, and stadium events as needed, ensuring sponsorship alignment during in-game presentations and promotion activations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager