Manager, Brand Marketing and Management

Hong Kong Science and Technology Parks Corporation • Island, KY

1d • Onsite

About The Position

This role involves designing and executing impactful brand building strategies, sponsorships, and initiatives to strengthen brand positioning and create brand experiences both locally and globally. The position will formulate and execute integrated communication campaigns for the Corporation and other business units, acting as the brand identity custodian to ensure a quality brand image is maintained. Responsibilities include establishing partnerships with park companies, agencies, media outlets, and other external partners for collaborations to broaden the reach of the business’s brand messaging. The role requires conducting regular research, brand competitive analysis, and surveys to identify brand awareness gaps and stay updated with current marketing trends and industry practices to develop leading strategies. Additionally, the position will develop measurements to evaluate program effectiveness, analyze and compile reports for management review, and manage brand guidelines to ensure brand consistency. Other duties as assigned by management may also be part of the role.

Requirements

• Bachelor degree in Marketing, Communications, Public Relations, Social Science, Language or other related disciplines
• Minimum 8 years of relevant experience with the capability of storytelling from a cross-cultural perspective and global mindset
• Strong project management, with strategic & analytical mindset and problem-solving skills
• Able to work independently to lead the projects and coach other junior team member
• Excellent interpersonal, communication and presentation skills
• Proficiency in spoken and written English and Chinese (including Putonghua)

Nice To Haves

• Higher education or professional qualifications with less experience will also be considered
• Experience working in a MNC or ad/marketing/pr agency is highly preferrable
• PR, journalism and/or event management background is a plus
• Proactive, agile, creative, passionate and good team player; eagerness to learn and grow

Responsibilities

• Design and navigate impactful brand building strategies, sponsorships and initiatives to strengthen brand positioning and build brand experiences (local and global)
• Formulate and execute integrated communication campaigns for the Corporation and other business units
• Be the brand identity custodian to ensure quality brand image is maintained
• Establish partnerships with park companies, agencies, media outlets, and other external partners for collaborations to broaden the reach of the business’s brand messaging
• Conduct regular and consistent research, brand competitive analysis and surveys to identify brand awareness gaps, with current marketing trends and industry practices to help develop leading strategies to support the Corporation in achieving its business objectives
• Develop measurements to evaluate programmes effectiveness and analyze & compile reports for management review
• Manage brand guidelines and brand check on regularly basis to ensure brand consistency for the Corporation
• Perform any other duties as assigned by the management

Benefits

• 5-day work week
• attractive annual leave
• additional special leave
• Medical benefits including dental and annual check-up from Day-1, with extended coverage to dependent(s)
• Professional training and career advancement opportunities
• Accessible to various bus service with network across different locations in HK

What This Job Offers

• Job Type: Full-time
• Career Level: Manager