Manager Brand & Experience
About The Position
The Brand and Experience Manager (or Field Marketing Manager) for the New Hampshire market is a leader on the Resort Marketing Team, responsible for building marketing plans to drive visitation, bringing to life the resort brand strategies at every guest touchpoint, and enhancing the guest experience across Attitash, Wildcat, Mount Sunapee, and Crotched. This is achieved through executing carefully curated marketing plans and events, facilitating strategic partner integrations, creating guest-facing promotional materials, and owning the resort website. The Field Marketing manager works cross-functionally to serve as the on-the-ground marketing representative for each NH resort, based out of either Attitash/Wildcat or Mount Sunapee. This person will be responsible for delivering results safely, on time, and with executional excellence, in service of the guest experience. This candidate will have a strong background as a brand marketer, an event and activations specialist, and as a self-starter, working across teams and stakeholders such as departments, agencies, community organizations, and operational teams. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness, and proactivity are crucial. This person will hire, train, and onboard two winter seasonal specialists.
Requirements
- Four-year college degree with an emphasis in marketing, business, and/or communications
- 5-6 years of marketing, event, sales, or other related experience
- Excellent stakeholder and cross-functional management
- High degree of organization, attention to detail, and passion for brand and experiential marketing.
- Field Marketing, Brand Marketing Specialist, Experiential Production, Event Management, Food & Beverage Marketing experience
Responsibilities
- Develop, collaborate, and execute events, programs, and activations that bring the resorts brand to life.
- Lead the ideation and execution of events and activations that elevate the guest experience, including overseeing staffing, contracts, signage, partnerships, accounting, and in-resort coordination.
- Support the promotion and execution of on-mountains events and activities led by other departments.
- Execute partner integration on-mountain/in-resorts, in collaboration with the Strategic Partnership team.
- Ideate and partner with cross-functional teams to create opportunities and value for advertising partner brands, including delivering successful partner events, activations, signage, and other deliverables.
- Serve as the on-the-ground marketing representative to align and support partner and resort brand goals.
- Direct and execute in-resort messaging, signage, and guest-facing promotional materials in and around the resorts, ensuring brand cohesion and consistency across all guest touchpoints.
- Manage the Wildcat, Attitash, Mount Sunapee, and Crotched resort websites with accurate and relevant information.
- Execute content updates to core pages of the website to reflect operational details, guest experience news, and event calendar.
- Manage local marketing including channel planning, creative, execution, and reporting.
- Drive the promotion of the brand at the resorts and in the community.
- Cultivate relationships with local organizations, the mountain division, and community partners to be the resort brand's steward.
- Manage budget, accruals, PO’s and other items for local marketing, experiences, and capital expenses.
- Hire, train, and onboard two winter seasonal specialists.
Benefits
- Free passes for employees
- Employee discounted lift tickets for friends and family
- Free ski lessons
- More employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Health Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
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What This Job Offers
Job Type
Full-time
Career Level
Manager
