Manager, Brand Analytics

GSK•Philadelphia, PA

12d

About The Position

Are you a curious analytics professional interested in driving performance of our Specialty Business Unit (SBU)? The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU, including customer targeting, segmentation, and behavioral analysis; marketing mix modeling/investment guidance; business performance drivers analysis; and measurement of pilots and experiments. This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence

Requirements

Bachelor’s degree in business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
Experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
Understanding of marketing fundamentals & frameworks that can be applied to solve analytical problems
Experience with analytical approaches and models, including segmentations, clustering methods, promotional response, digital analytics
Experience with analytical (SAS, R, Python etc.) & visualization tools (Tableau, PowerBI etc.)
Experience with manipulating different datasets & statistical modeling

Nice To Haves

M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
Experience in commercial analytics focused on biologics and or oncology
Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
Communication and presentation skills as evidenced through impactful presentations

Responsibilities

Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams;
Create succinct story boards to communicate data learnings influencing business decisions
Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
Use analytical tools (SAS, R, Python, or similar) to complete analyses including: Targeting for marketing Customer Segmentation Segment profiling analytics