Manager, Brand & Advertising

MSC Cruises•Miami, FL

About The Position

MSC Cruises, the world’s third largest cruise line brand, is expanding its Brand and Advertising team in the USA. This critical role will help drive MSC Cruises’ brand presence in the North American market by supporting Brand Marketing & Advertising initiatives and campaigns. Reporting to the Director of Brand & Promotions, this position will play a key role in supporting both strategy and execution across multiple high-profile initiatives.

Requirements

Bachelor’s degree in marketing, communication or other related field required
6+ years of experience managing brands with an emphasis on creative and campaign management for a consumer brand.
3-5+ years external agency management.
Proven record managing integrated campaigns with a deep understanding of integrated marketing and production.
Established record of developing strong cross-functional relationships that drive clear and timely alignment of communications and deliverables.
Excellent written, verbal, and executive presentation skills.
Performance-driven mindset.
Ability to identify opportunities to simplify workflows, tighten handoffs, and improve cross-functional transparency.
Capable of working in a fast-paced environment while maintaining acute attention to detail.
Mentor and grow talent—creating a culture of collaboration.
Tech-savvy with proficiency in PowerPoint, Excel, and project management tools such as Asana.
US Passport or US Permanent Resident

Responsibilities

Support development and execution of major brand initiatives, including 360 brand campaigns (broadcast, digital, radio, OOH, etc.) and new ship launches that drive awareness, revenue, and channel success—grounded in insights, clear briefs, and measurable KPIs.
Drive the creative and production process, acting as a cross-functional brand liaison between external agency and internal marketing teams ensuring channel assets, timelines, and delivery expectations are met.
Support the Director in the development of briefs (based on insights and objectives) and guide internal creative and agency teams towards actionable direction to meet goals and objectives.
Co-lead status meetings with agency partner while managing schedules and timely approvals of various workstreams for our brand campaign.
Spearhead pre-production of campaign and content shoots. Partner with internal Events and Operations teams and agency partner, executing logistics to capture all planned content.
Track budgets, manage invoices, and support financial reconciliation for brand initiatives.
Champion brand voice, identity, and clarity while maintaining Brand Guidelines in collaboration with our internal creative team. Partner with marketing teams to ensure brand consistency across all channels.
Develop integrated campaign briefs for product campaigns, driving process from initial creative brief to asset development and launch.
Generate creative briefs for Media campaigns, inclusive of high-impact units, evergreen paid social, promotional assets, and ad hoc opportunities. Ultimately carry process from concepts to internal trafficking.
Create and maintain annual content calendar for marketing organization reflecting consumer mindset, business priorities, and cultural moments to inform a 360-customer perspective.
Lead internal/external creative and agency relationships including weekly status meetings, internal stakeholder coordination, briefing, and asset trafficking.
Review and approve all SEM ad copy, inclusive of coordinating Canada market copy approval.