Manager, Audience Development & CRM

Versant • Universal City, CA

8h • $90,000 - $110,000

About The Position

The ideal candidate is both creative and data-obsessed—someone who thrives on ideating, testing, analyzing, and optimizing campaigns in a fast-paced, ever-evolving digital environment. You will drive the strategic evolution of Versant Entertainment's CRM and loyalty programs—owning the full customer lifecycle from onboarding to retention. You’ll translate data into action, build impactful journeys, and create thoughtful campaigns that deepen our relationship with every user, ensuring our audiences feel seen, celebrated, and connected to our brands at every touchpoint.

Requirements

• BA/BS or equivalent experience in Digital Marketing, Journalism, Communications, E-Commerce, Business or similar
• 3+ years of CRM, lifecycle marketing, or performance marketing experience, ideally in the entertainment, DTC, or digital publishing space
• Proven ability to lead and scale CRM programs with measurable business impact
• Advanced knowledge of customer segmentation, predictive analytics, and performance tracking tools
• Hands-on experience with ESPs and CRM tools (SailThru, Salesforce) with ability to build or QA logic-based customer journeys
• Data-driven mindset with strong analytical, reporting, and project management skills
• High attention to detail with the ability to juggle multiple projects, stakeholders, and timelines
• Excellent communicator and collaborative partner with a strong sense of ownership
• Passion for entertainment, fashion, beauty, creativity, and brand storytelling

Nice To Haves

• Experience in managing and optimizing loyalty programs a plus

Responsibilities

• Lead the development and execution of a multi-channel CRM strategy to drive retention, increase customer lifetime value, and elevate brand loyalty
• Own the CRM calendar, ensuring campaign and content alignment with brand priorities, show launches, event tentpoles, and editorial moments
• Manage paid campaign planning from end to end—budgeting, audience segmentation, content planning, testing, deployment, and post-campaign analysis
• Design and execute A/B and multivariate testing strategies to continuously optimize for conversion and engagement
• Deliver robust performance reports with actionable insights and recommendations that influence future strategies
• Partner with tech and product teams to integrate tools and solutions that enhance the CRM program (e.g., personalization, predictive modeling, loyalty)
• Collaborate cross-functionally with Editorial, Social, Marketing, and Content Distribution to bring a cohesive message across the full marketing funnel
• Stay ahead of CRM trends, platform updates, and competitive benchmarks to inform best-in-class tactics
• Identify untapped opportunities to engage with our customers during their lifecycle by working cross-functionally with Product, Ad Sales and Marketing

What This Job Offers

• Job Type: Full-time
• Career Level: Manager