Audience Development Manager, Creator & Community

Minute Media•New York, NY

4h•$80,000 - $95,000

About The Position

Minute Media is a global technology and content company built for the future of sports consumption. Minute Media's proprietary technology platform enables the creation, distribution and monetization of digital content experiences, which powers Minute Media's portfolio of trusted content brands, including Sports Illustrated, The Players' Tribune, and FanSided as well as hundreds of sports leagues, teams, broadcasters, third-party publishers and advertisers. The technology platform includes, (i) STN Video, an online video platform (OVP), which provides access to a robust sports highlights rights portfolio, and (ii) Magnifi, an AI-driven SaaS platform, that enables rights holders to detect key moments and create highlights in real time. Minute Media is building the future of how the world connects with sport, powered by innovation, shared globally, and trusted by millions of fans and the partners we serve. Minute Media has offices in the US, UK, Israel, Brazil, Asia and India. This is an exciting moment for Minute Media as we scale our global brands and deepen our connection with fans and readers worldwide. The Audience Development team is at the heart of this growth, driving initiatives that turn engagement into measurable impact. Acting as a bridge across Growth, Product, Editorial, and Interactive, we ensure every project delivers on our core priorities: Drive Audience Growth: Scale high-quality 1P acquisition across our owned and operated portfolio. Enrich Fan Insights: Build a robust data ecosystem to enable personalization and unlock deep understanding of fan behavior. Maximize Monetization: Expand monetizable actions to increase direct revenue and boost fan lifetime value (LTV). At Minute Media, Audience Development is where strategy meets scale - you’ll drive initiatives that grow our audiences, deepen fan engagement, and directly shape the success of our global brands. Role Summary We’re looking for an Audience Development Manager to drive first-party (1P) audience acquisition across Minute Media’s premier portfolio, including Sports Illustrated and FanSided. This role serves as the operational lead for our Creator and Community strategy and a strategic execution partner to the Director of Audience Development, supporting initiatives across the full audience growth roadmap. In this role, you will design and scale audience funnels that convert passive users into engaged, monetizable segments. Sitting at the intersection of Growth, Editorial, and Interactive, you will ensure every audience touchpoint delivers a compelling value exchange, turning followers into loyal subscribers. You will collaborate with Editorial, Video, and Podcast teams to build creator-driven 1P strategies, while managing the development of Interactive fan experiences, including Community Boards, Gated Fan Chats, and UGC activations. By creating reward-based, community-driven experiences, you will foster Superfan advocates, deepen engagement, and maximize fan Lifetime Value (LTV). This is a unique opportunity to shape the future of Minute Media’s audiences, translating strategy into measurable growth, lasting fan loyalty, and meaningful revenue impact.

Requirements

4+ years of experience in Audience Development, Creator Strategy or Growth Marketing.
Proven track record of building and scaling creator-led audience programs.
Strong understanding of 1P data strategies, audience funnels, and community-driven engagement.
Experience collaborating cross-functionally with Editorial, Growth, Product and Data teams.
Demonstrated ability to translate strategy into execution across multiple platforms and channels.
Excellent project management, communication, and stakeholder management skills.
Creative instincts paired with data-driven decision making.

Nice To Haves

Established or developing network of creators or influencers within sports or media.
Familiarity with community platforms such as Discord, WhatsApp/SMS, and social media channels.
Experience supporting brand partnerships or sponsored creator programs.
Knowledge of audience personalization, lifecycle marketing, and retention strategies.

Responsibilities

Creator Strategy: Partner with Editorial and Talent teams to execute audience-driven Creator initiatives across Sports Illustrated, FanSided, and all O&O brands, converting talent engagement into measurable audience growth.
Community Activation: Support roll out and moderation of interactive fan experiences, including Community Boards, Gated Fan Chats, and UGC activations, transforming passive audience segments into high-value brand advocates.
Omnichannel Development: Ensure all community-driven O&O channels, including Organic Social, Video platforms, and emerging messaging platforms, are set up to capture 1P data and grow enriched user profiles.
External Partnerships: Develop a blueprint for collaborations with external influencers, athletes, and co-branded partners to reach and acquire new, relevant audiences.
Interactive Tools: Partner with Growth & Audience Associate to deploy interactive tools that combine community-building with seamless data capture within the core tech stack.
Measurement: Collaborate with Data and Growth teams to track performance, reduce churn, and optimize the community lifecycle to maximize fan Lifetime Value (LTV).
Operational Support: Assist the Director of Audience Development across the full audience roadmap, from day-to-day execution to high-impact strategic growth projects.
Creator Network: Activate established creator networks to unlock new audience acquisition opportunities and extend brand reach.