Manager, Applied Intelligence

MERGE•Raleigh, NC

18h•Hybrid

About The Position

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant. This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives. Emerge to the Top of Your Career At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers. As our Manager, Applied Intelligence you will… Lead the performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. Be Accountable and Responsible Work closely with clients to understand measurement and reporting needs, bring thought leadership, and tailor viable web analytics solutions, visualizations, and analytics models Proactive at performing exploratory data analysis to understand patterns, identify business drivers, and unearth insights to fuel optimization to improve customer experiences Be an expert at creating innovative solutions to solve complex business problems and guide digital transformation for brands across different industries Be responsible for owning all aspects of A/B testing from test design to delivering learnings and passionate about harvesting a strong testing culture Be the day-to-day analytics resource on multiple client workstreams Have the ability to partner with cross-functional teams and manage time efficiently across multiple projects Define, drive, and track key performance indicators and success metrics for marketing content/experiences and web development operations Be adept at communicating and representing results of analysis in a simple way to clients

Requirements

5-7 years of digital analytics experience with at least 2+ years of experience designing Adobe Analytics or Google Analytics solutions, tagging via Adobe Launch or Google Tag Manager
5-7 years of experience in digital measurement, strategic planning, analysis, quantitative research, data modeling, and/or management consulting work in a data-driven environment
5-7 years of hands-on experience using data to conclude and presenting to clients and then proposing a learning agenda
Bachelor's Degree in related discipline or equivalent experience
Experience in engaging in constructive dialogues with client partners
Experience managing and mentoring data analytics teams
Advanced Excel or Google Sheets experience, proficiency with PowerPoint, and comfortability with Google Workspace
Functional understanding of HTML, CSS, and JavaScript for analytics and marketing tagging purposes
Knowledge of statistics: hypothesis setting, experimental design, modeling, etc.
Proficient in applying shared learnings across client engagements
Strong understanding of digital marketing channels including Email, Display, Paid Search, and Social Media Marketing
Self-starter with a solution-oriented mindset and experience communicating with clients and cross-functional internal teams

Nice To Haves

Exposure to Customer Data Platforms (CDPs), Customer Relationship Management (CRM) or Data Management Platforms (DMPs)
Exposure to retail, financial, or health industry is a plus
Basic proficiency with SQL, Python, or R is a plus
Familiarity with Data Cloud Platforms (e.g. Google BigQuery) is a plus
Understanding of best practices in web/app tracking and implementation and campaign tracking expertise is a plus

Responsibilities

Lead the performance reporting and analysis for various client engagements, including traditional, digital, and social media programs.
Maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.
Work closely with clients to understand measurement and reporting needs, bring thought leadership, and tailor viable web analytics solutions, visualizations, and analytics models.
Perform exploratory data analysis to understand patterns, identify business drivers, and unearth insights to fuel optimization to improve customer experiences.
Create innovative solutions to solve complex business problems and guide digital transformation for brands across different industries.
Own all aspects of A/B testing from test design to delivering learnings and passionate about harvesting a strong testing culture.
Be the day-to-day analytics resource on multiple client workstreams.
Partner with cross-functional teams and manage time efficiently across multiple projects.
Define, drive, and track key performance indicators and success metrics for marketing content/experiences and web development operations.
Communicate and represent results of analysis in a simple way to clients.