Data Science and Analytics_05
Adelphi Group•New York, NY
•$110,000 - $145,000•Hybrid
About The Position
As a Manager, Analytics/Insights, you will conceptualize, design, and deliver marketing analytics solutions, spanning opportunity identification, segmentation, media analytics, and CRM evaluations. You'll work closely with cross-functional teams to plan, execute, and evaluate marketing initiatives, and will oversee junior team members, providing training and guidance on data analysis, visualization, and quality assurance.
Requirements
- Bachelor's degree (preferred)
- 3-6 years of experience in marketing analytics or related fields.
- Advanced knowledge of analytic solutions platforms (Tableau, PowerBI, Google DataStudio).
- Advanced knowledge of digital analytics tools (Google Analytics, Tag Manager, Adobe).
- Working knowledge of data infrastructure, programming languages (SQL, MYSQL, NO-SQL).
- Working knowledge of cloud storage solutions.
- Competency in website and media (UTM) tagging.
- Ability to summarize disparate datasets and leverage various platforms (Excel, Tableau, PPT, SQL).
- Strong problem-solving skills.
- Strong management skills.
- Strong adaptability skills.
- Ability to work in a fast-paced environment.
- Ability to train junior team members.
Responsibilities
- Conceptualize, design, and deliver marketing analytics solutions.
- Work closely with cross-functional teams to plan, execute, and evaluate marketing initiatives.
- Oversee junior team members, providing training and guidance on data analysis, visualization, and quality assurance.
- Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
- Oversee development of analytical plans, including methodology and metrics.
- Support website and media tagging, implementation, and QA.
- Extract and analyze data from various sources to identify trends and insights.
- Communicate key findings and observations to stakeholders through clear presentations.
- Collaborate with internal teams to design and build reports that drive business outcomes.
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
