Manager, Agency & Operations

The Kraft Heinz Company

1d•Onsite

About The Position

We’re on a journey to transform our eCommerce Marketing organization using data, partnerships, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Retail Media is a core function to enable this transformation. As the digital landscape continues to evolve, we’re looking for data driven, entrepreneurial-minded, and consumer-obsessed media experts to help us on this journey. The Manager, Retail Media Agency & Operations role serves as the central owner of Kraft Heinz Retail Media Agency & Operating model – driving best-in-class execution through partnerships while aligning internal teams on a cohesive, cross-channel retail media strategy & ways-of-working. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth.

Requirements

5+ years of experience in Retail Media, Commerce/eCommerce, Shopper Marketing, and/or Digital Media (CPG and/or retail experience preferred)
Direct experience managing media agencies or retail media partners, including scope setting, KPI definition, and performance management
Extensive media operations understanding (budgeting, reporting, billing, governance)
Proven ability to align multiple stakeholders with competing priorities through influence and structured ways of working
Ability to identify & implement new ways-of-working to inform broader structure and processes
Strategic Thinking & Executional balance to connect media to business goals (sales, share, growth)
Experience working with Retail Media Networks (e.g. Walmart Connect, Amazon Advertising, Kroger Precision Marketing, etc.)

Nice To Haves

Media strategy / buying experience in retail or digital media specifically preferred

Responsibilities

Own the end-to-end relationship with external Retail Media agency including scope, ways-of-working, & accountability
Create routines with Retail Media agency to account for excellence in Budget Management tied to overarching performance
Ensure alignment of priorities, timelines, project delivery, & performance expectations with Retail Media agency
Define & implement a standardized Retail Media operation model across internal Kraft Heinz teams to improve cross-functional collaboration (i.e. Marketing, Sales, eCommerce, Finance)
Build scalable processes across budgeting, reporting, billing, campaign workflows, and measurement to reduce fragmentation and increase speed to market
Partner with BUs & eCommerce to translate business priorities into Retail Media strategies
Aggregate complex media strategy and performance into clear, actionable insights tailored for different audiences, including senior leadership
Provide regular updates to leadership and key stakeholders on retail media performance, capabilities, learnings, and future opportunities
Help shape the long-term retail media capability roadmap (tools/tech, talent, processes, measurement, and partnerships)