Manager, Ad Sales Strategy & Analytics

TelevisaUnivision•New York, NY

3d•Hybrid

About The Position

The Manager, Ad Sales Strategy & Analytics drives advertising revenue growth through revenue forecasting, sales performance analytics, competitive intelligence, and strategic decision-making. Reporting to the Senior Director, Sales Planning & Analytics, this role owns the weekly advertising revenue forecast and develops bottoms-up revenue projections while partnering with Ad Sales and Finance leadership. The Manager evaluates pipeline and bookings performance, identifies revenue risks and opportunities, and turns complex business data into actionable recommendations for Sales and executive leadership. The role works across Ad Sales, Finance, Research, Business Development, and Sales Operations. The position also builds and improves reporting, dashboards, and forecasting processes, supports sales compensation analytics, evaluates advertising monetization across platforms, and manages and mentors a junior analyst. The role requires working three days in the New York office. Applicants must be authorized to work in the United States on a full-time basis. Employment and education will be verified.

Requirements

Bachelor's degree or equivalent experience.
At least 2 years of experience in analytics, sales strategy, finance, revenue management, business intelligence, media, advertising, or a related field.
Experience with revenue forecasting, sales performance analytics, financial analysis, or strategic planning.
Advanced proficiency in Microsoft Excel and PowerPoint.
Strong analytical, quantitative, problem-solving, and communication skills.
Ability to translate complex data into clear business recommendations and executive-level insights.
Ability to manage multiple priorities and independently own projects.
Strong cross-functional collaboration and stakeholder management skills.
Must be willing to work three days in the New York office.
Must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

Experience in media, advertising, television, streaming, or digital advertising.
Experience with Salesforce and sales pipeline analytics.
Experience with Tableau, Looker, Power BI, or similar BI platforms.
Working knowledge of SQL and/or Python.
Experience with Nielsen, MediaRadar, or similar syndicated research platforms.
Familiarity with AI-powered tools for data analysis, reporting, and process improvement.
Experience with sales compensation, quota, bonus, or incentive analytics.
Experience developing revenue forecasting models and measuring forecast accuracy.
Experience partnering with Finance and Sales leadership on budgeting, forecasting, or financial performance.
Prior people management or mentorship experience.

Responsibilities

Own the weekly advertising revenue forecast and develop bottoms-up projections by account, category, platform, and other relevant dimensions.
Analyze revenue pacing, bookings, forecast accuracy, and performance against budget, plan, and prior year.
Identify and quantify revenue risks and opportunities and provide recommendations to Sales and Finance leadership.
Partner with Ad Sales and Finance on forecasting, annual planning, budgeting, target setting, and long-range revenue planning.
Develop scenarios and sensitivity analyses to assess changes in sales performance and marketplace conditions.
Use Salesforce to analyze pipeline health, bookings, opportunity stages, expected revenue, aging, win rates, conversion, and pipeline coverage.
Monitor sales performance against revenue targets and quotas and identify opportunities to improve pipeline generation, conversion, and sales productivity.
Develop dashboards, scorecards, and performance reporting for Sales leadership.
Evaluate account, seller, category, and platform performance to identify revenue opportunities and risks.
Support sales compensation and incentive planning through quota, attainment, performance, and revenue analysis.
Develop and validate analytics supporting bonus and incentive calculations.
Evaluate the relationship between sales performance, compensation plans, and revenue outcomes.
Analyze market share, advertiser spending, category trends, competitive activity, and marketplace dynamics.
Use syndicated research and competitive intelligence platforms, including Nielsen, MediaRadar, and Vivvix, to inform analysis.
Identify whitespace, share-of-wallet, and growth opportunities across advertisers, categories, and platforms, and translate market intelligence into actionable recommendations.
Analyze advertising performance across linear television, streaming, digital, social, audio, sports, live events, and emerging platforms.
Evaluate ViX, digital, and social revenue opportunities and audience/content monetization.
Partner with Sales, Research, Product, and Business Development on new advertising products, packages, and cross-platform monetization opportunities.
Assess the financial and revenue implications of new products and monetization strategies.
Develop executive presentations, dashboards, and strategic narratives covering revenue performance, forecasts, pipeline, financial results, market trends, risks, and opportunities.
Present analyses and recommendations to the CFO, President of Ad Sales, senior Sales leadership, and the broader Sales organization.
Lead ad hoc analyses and strategic projects addressing key business priorities and serve as a strategic thought partner to Sales and Finance leadership.
Build and automate recurring reporting, dashboards, and forecasting processes to improve efficiency, accuracy, and scalability.
Partner with Sales Operations, Finance, Data, and Technology teams to improve data quality and reporting processes.
Manage and mentor a junior analyst, providing prioritization, coaching, quality control, and professional development.