Manager, Ad Sales Research

Atmosphere TV•New York, NY

1d•$100,000 - $115,000

About The Position

Atmosphere is seeking a Manager of Ad Sales Research to own and execute custom full funnel campaign measurement for advertisers. This role sits at the center of Atmosphere’s measurement offering and is responsible for overseeing how campaigns are designed, paced, analyzed, and translated into compelling, sales ready results. Reporting directly to the Vice President of Ad Sales Research, this role will lead measurement across the full funnel, from brand awareness and consideration, to foot traffic and web lift, to sales and incremental revenue impact. The role works closely with external research partners and internal sales teams to align measurement execution with commercial and client objectives. The ideal candidate is comfortable operating across multiple research partners, managing studies end to end, and clearly articulating campaign performance in a way that supports revenue growth.

Requirements

Bachelor’s degree in Marketing, Communications, Media Studies, Finance, Mathematics, Statistics, Marketing Analytics, or a related field. Relevant work experience may substitute for formal qualifications.
8+ years of experience in advertising, media research, or ad sales, preferably within a digital media company, streaming platform, or ad agency environment. 2+ years of coaching and leadership experience
Hands-on familiarity with tools such as Kantar, Lucid, Cuebiq, InMarket, Foursquare, ABCS Insights, Nielsen, iSpot, VideoAmp, or similar.
Direct experience managing custom campaign measurement across brand, visitation, and or sales outcomes.
Proven experience creating and managing client-facing case studies, including translating research findings into compelling narratives.
Strong understanding of media planning, pacing, and post campaign analysis.
Advanced skills in Microsoft Excel (pivot tables, complex formulas, chart/graph creation) and PowerPoint, with the ability to build polished, executive-ready presentations.
Comfort presenting insights to senior internal stakeholders, agencies, and brands.
Highly organized and detail oriented with the ability to manage multiple live studies at once.

Nice To Haves

Experience mentoring or managing junior analysts preferred.

Responsibilities

Own the end to end execution of custom advertiser studies, including onboarding, study design, pacing oversight, analysis, and final reporting.
Lead full funnel measurement across brand lift, foot traffic and visitation, web lift, and sales outcomes.
Act as the primary research partner to Ad Sales, aligning measurement expectations prior to campaign launch and throughout the flight.
Monitor pacing and delivery to confirm studies remain positioned for strong and reliable readouts.
Work hands on with research partners including Kantar, Lucid, Cuebiq, InMarket, Foursquare, MFour, ABCS Insights, and others.
Oversee study scoping and execution in accordance with best practices and partner capabilities.
Identify and resolve measurement challenges while recommending adjustments when appropriate.
Translate complex research outputs into clear, sales forward insights.
Develop polished, executive ready materials that communicate campaign performance and business impact.
Collaborate with Ad Sales to support client readouts, renewals, and upsell conversations.
Lead the development of advertiser case studies from initial results through final storytelling.
Maintain a library of approved case studies for use across sales pitches and marketing materials.
Apply methodological rigor while keeping insights clear, compelling, and accessible.
Contribute to ongoing audience analysis and performance reporting to strengthen the broader sales narrative.
Track trends across campaigns to inform future measurement recommendations.
Partner closely with the Marketing team to develop sales materials and thought leadership, with a particular focus on custom campaign measurement capabilities and outcomes.
Help translate complex measurement methodologies and results into clear, market facing messaging that supports go to market initiatives and advertiser education.
Provide guidance and mentorship to Research Analysts supporting campaign execution.
Review work for accuracy, insight quality, and clarity of storytelling.
Help prioritize workloads across concurrent studies and longer term initiatives.