Manager, Ad Ops

Known•New York, NY

73d•$90,000 - $105,000•Hybrid

About The Position

At Known, our Media Science team blends advanced analytics, machine learning, and statistical modeling to plan and optimize media investments. We translate client goals into measurable outcomes and activate campaigns across all channels to deliver real business results. Within this team, the Ad Operations group ensures campaigns are executed with precision, driving measurement accuracy, process efficiency, and technical excellence. As Manager, Ad Operations, you'll bring deep technical expertise and strategic thinking to the end-to-end execution of multi-platform campaigns. You'll collaborate closely with media, creative, and analytics teams to ensure flawless delivery, while continuously improving workflows and helping shape the future of our ad ops practice.

Requirements

3+ years of hands-on experience in digital ad operations within a media agency or ad-tech environment.
Deep expertise in ad trafficking, tagging, pixeling, and troubleshooting in an executional workflow.
Strong understanding of the ad-tech ecosystem, including data privacy trends and measurement strategies.
Proven ability to work independently, manage multiple projects simultaneously, and meet deadlines with minimal supervision.
High attention to detail and a strong commitment to QA and operational precision.
Strong communicator who thrives in collaborative, cross-functional team environments.
Positive, solutions-oriented mindset with a focus on creating a smooth and constructive experience for internal teams and external partners.
Comfortable working through ambiguity and bringing structure to evolving or undefined processes with composure, adaptability, and a strong sense of ownership
Proficiency in Campaign Manager 360 (formerly Google Campaign Manager) for ad server tagging and trafficking.
Proficiency with tracking/measurement tools, especially Google Tag Manager (GTM); familiarity with Adobe, Tealium, Oracle, Segment is a plus.
Working knowledge of tracking and tag implementation across major social platforms (Meta, YouTube, LinkedIn, TikTok, X, Snapchat, etc.).
Experience with HTML, JavaScript, and other web technologies for tag and pixel implementation.
Strong skills in Excel for campaign data management and troubleshooting.

Nice To Haves

App tracking experience is a strong plus.

Responsibilities

Oversee and contribute to the full lifecycle of digital campaign execution, including pre-launch consultation (tagging strategy, measurement planning, attribution setup), in-flight troubleshooting, and post-launch analysis.
Ensure the accurate implementation of ad tags and pixels across platforms, aligning with technical specifications and campaign objectives.
Collaborate with internal media, creative, and analytics teams, as well as external partners, to ensure technical precision and flawless execution.
Lead QA efforts and troubleshooting processes to uphold campaign integrity and performance.
Monitor and continuously improve operational workflows, with a focus on increasing efficiency, accuracy, and scalability.
Own and maintain key operational tools such as the Creative Rotation Sheet (CRS), ensuring accurate and timely updates.
Develop and document best practices for tagging, trafficking, and tracking implementation across platforms and clients.
Serve as a go-to resource for junior Ad Ops team members, offering guidance, peer review, and informal mentorship to strengthen team capabilities.
Collaborate closely with cross-functional teams to align on campaign execution requirements and resolve technical challenges efficiently.
Foster a culture of collaboration, accountability, and operational excellence across the Media Science and media teams.
Stay current on developments in ad tech, privacy regulations (e.g., cookie deprecation), platform capabilities, and industry standards.
Conduct research and analysis on emerging technologies or policy changes and provide strategic recommendations for internal practices and client impact.
Contribute to the development and refinement of operational strategies to meet evolving client and market needs.