Machine Sales Representative (MSR)

Toromont Cat•Vaughan, ON

3d•Hybrid

About The Position

Toromont Cat is looking for an experienced and motivated Machine Sales Representative to support business development and customer relationships in the Capital region. The ideal candidate will have a strong background in heavy construction and/or equipment sales and a proven ability to build long-term customer partnerships in a highly competitive market. Candidates must reside in, or be willing to travel extensively throughout, the Capital region.

Requirements

Minimum 3–5 years of outside sales experience, preferably in heavy construction and/or equipment sales.
Strong understanding of construction markets, contractors, and jobsite requirements.
Proven track record of meeting or exceeding sales targets.
Must reside in the Ottawa region.
Valid driver’s license and clean driving record.
Strong communication, negotiation, and presentation skills.
Self-motivated with excellent time management and organizational abilities.
Customer-focused mindset with a consultative sales approach.
Comfortable working independently while collaborating with a broader team.
Proficient with CRM systems and Microsoft Office tools.

Nice To Haves

Bilingual in English and French (spoken and written) preferred.

Responsibilities

Develop and maintain strong relationships with customers in the heavy construction and equipment markets, identify new business opportunities and grow market share within the assigned territory.
Promote, demonstrate, and sell equipment and related solutions to contractors and key accounts.
Prepare and present quotations, proposals, and sales presentations.
Manage the full sales cycle, from lead generation through to closing.
Maintain accurate sales forecasts, customer records, and activity reports.
Coordinate with internal teams (service, parts, operations) to ensure customer satisfaction.
Stay informed on market trends, competitor activity, and customer needs.