Machine Learning Engineer, Ads Optimization & Ads Marketplace Quality

Reddit

4d • $185,800 - $303,400

About The Position

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

This role sits in the Ads Optimization and Ads Marketplace Quality (AMQ) organizations, which are responsible for the health and performance of Reddit’s ads marketplace. We focus on:
Designing the auction and bidding mechanisms that decide which ads show to which users and at what price.
Building optimization systems that help advertisers achieve their goals (e.g., conversions, ROAS) under budget and delivery constraints.
Ensuring marketplace quality by improving user experience with ads, fighting ad blindness, and increasing valuable ad opportunities on the platform.
You’ll join a set of tight-knit engineers working on high-impact, internet-scale problems at the core of Reddit’s revenue engine, collaborating closely with Product, Data Science, and Infra partners across Reddit Ads.

We are hiring Machine Learning Engineers (IC3 and IC4) to build and evolve the auction, bidding and budgeting systems that power Reddit Ads.

In this role, you will:
Design and implement optimization algorithms for auctions, bidding strategies, and pacing that balance advertiser performance, user experience, and marketplace efficiency.
Own systems end-to-end: from problem formulation and algorithm design to experimentation, production deployment, and ongoing iteration.
Work across Ads Optimization (bid strategies, budget optimization, pacing) or Ads Marketplace Quality (ad matching, ad load, quality controls) to deliver measurable wins for advertisers and Redditors.
We are hiring at both IC3 and IC4 levels:
IC3 MLEs are strong individual contributors who can independently own scoped projects, ship models and services, and contribute to experimentation and measurement.
IC4 MLEs lead more complex or multi-quarter initiatives, set technical direction for key parts of the bidding/auction/pacing stack, and mentor other engineers while remaining hands-on.

Requirements

• 3–5+ years of experience building, deploying, and operating machine learning systems in production (for IC4, typically 5+ years).
• Strong programming skills in Python, Java, Go, or similar languages, with solid software engineering fundamentals.
• Experience designing scalable data processing systems (e.g., Spark, Kafka, Airflow, BigQuery, Redis).
• Demonstrated ability to translate ambiguous product or business problems into solutions and to improve measurable metrics.
• Degree or equivalent background in a quantitative field (math, physics, quantitative finance, economics, operations research, or similar).
• Work experience in optimization-heavy domains (e.g., bidding/auctions, pacing, pricing, logistics optimization, quantitative finance).
• Comfort reasoning about and implementing custom optimization logic (e.g., gradient-based methods, constraint handling), not just applying black-box tooling.

Nice To Haves

• Experience with advertising/auction systems, online marketplaces, or search/ranking systems at scale, particularly in: Bidding, pacing, or budget optimization, Auction design, mechanism design, or marketplace quality, Campaign performance optimization (e.g., CTR/CVR, CPA, ROAS)
• Familiarity with large-scale, real-time decision systems and low-latency production environments.
• Background in feature engineering, model optimization, and production monitoring for ML systems.
• Experience collaborating with cross-functional partners (Product, DS, Eng) in Ads or marketplace contexts and leading projects from design through rollout.
• Advanced degree (MS or PhD) in Computer Science, Machine Learning, Operations Research, Applied Math, or a related quantitative field.

Responsibilities

• Design and implement models and policies that compute bids for different optimization objectives (e.g., CPC, CPA, ROAS-based strategies).
• Pace budgets smoothly over time across accounts, campaigns, and ad groups while preventing overspend or underspend.
• Allocate spend and auction participation intelligently across segments, surfaces, and time zones.
• Translate product and marketplace goals into concrete optimization problems and constraints (e.g., ROI, revenue, delivery smoothness, fairness, and user experience).
• Improve ad matching and ranking by incorporating new quality and relevance signals into bidding and auction decisions.
• Inform policies around ad load and eligibility that protect user experience while increasing high-quality ad opportunities.
• Collaborate closely with Ads Optimization to integrate new bid strategies and pacing mechanisms into the broader ads ecosystem and measurement stack.

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave
• equity in the form of restricted stock units
• commission
• medical, dental, and vision insurance
• 401(k) program with employer match
• generous time off for vacation
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed