LRM Coordinator, Denny's

Northland Properties

9d•Remote

About The Position

The Local Restaurant Marketing Coordinator East will action approved projects with a high-level of detail, efficiency and organization. Reporting to the Local Restaurant Marketing (LRM) Manager, this role will be responsible for the management and execution of approved Local Restaurant Marketing initiatives and location-specific information. In this role, the LRM Coordinator will gain a strong understanding of how guest obsession differs in various markets across Eastern Canada. They will also work with Operators on actioning approved, custom local store marketing plans within the budget identified. They will build relationships with our operators (both corporate and franchise) and be seen as the Regional Marketing expert. They will work closely with other departments, coordinating effective local activations as well as have an opportunity to work on the marketing plans for the newest locations. Some travel is involved in this role. A successful candidate will lead approved campaign execution with the support of the LRM Manager, as well as identify opportunities to tell engaging stories, improve current processes and drive sales in diverse regions across Canada.

Requirements

2-3 years of relevant field, regional or brand marketing, or communications experience.
Familiarity with various Digital ad platforms & WordPress (website builder).
Incredibly organized - Able to manage multiple projects and with changing timelines and are familiar with Project Management software (Asana).
Highly collaborative – Enjoy fostering relationships with internal teams and external partners.
Analyze and leverage data with the aim of continuous improvement and data-based decision making.
Process oriented and comfortable developing optimized procedures and communications for approved LRM activations.
Work well in dynamic working environments where every day is different, and you have a positive mindset as you tackle new tasks.
A self-starter who takes initiative in their projects and problem-solving to find more efficient ways of working.
Strong communicator; articulate and confident to coordinate and contribute to cross-functional meetings & teams.
A brand ambassador who will motivate operations and drive commitment to best practices from restaurant teams during campaigns.
Value driven at your core, operating with integrity, honesty, and trust, with a passion for hospitality.
A valid driver’s license and a reliable vehicle to support regional travel requirements.

Responsibilities

Lead the execution of various activations, ensuring workbacks are maintained with transparency and up to date communication.
Execute integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring approved campaigns to launch.
Maintain proactive workback schedules and provide copy and creative input across approved LRM campaigns.
Collaborate with key stakeholders internally (brand leaders, GM’s, RMs, Director of Operations & Franchisees) to ensure adequate planning, execution and monitoring of marketing activities.
Work in partnership with external agencies, vendors and key partners to execute campaigns and projects.
Support the effective rollout and in-location adoption of Regional LRM Activations.
Coordinate the deliverables of approved, location-based campaigns (Custom & Hyperlocal) Requests, Renovations, Closures, & New Opens).
Ensure that accurate location-based information is displayed on all digital channels for Eastern Canada locations.
Support the LRM Manager where necessary to continuously improve the LRM campaigns and processes.
Support the creation of succinct reports with key marketing data points (campaign results, conversion rates, etc.)
Support the creation of Standard Operating Procedure documents to optimize future processes, campaigns and strategies.
With the guidance of the LRM Manager, develop custom LRM strategies and activations that benefit the specific needs of Eastern Canada locations and regions.
With the support of the LRM Manager, maintain the approved LRM Budget with respect to Regional and Hyperlocal activations.
Support coordination and oversight of the fiscal budget for defined corporate and franchise LRM initiatives.
Execute administrative budget management needs, with the guidance and framework of the approved strategic budget plans, outlined by the LRM Manager.
Work directly with Vendors, Operations and the Accounts Payable teams to ensure invoicing processes and payments remain organized and timely.
Support the local implementation and success of Denny’s (Brand) Marketing, Bar One and TOD Campaigns as needed.
Regularly visit to East Coast (Ontario & Atlantic Canada) Denny’s Canada Locations, as well as Renovations & New Opens.
Audit location-based campaign adoption and local marketing best-practices.
Offer new ideas to ensure relevance and top-of-mind awareness of the Brand to both current and new consumers inside local markets.