Loyalty Specialist
Canadian Tire Corporation•Toronto, ON
•CA$64,000 - CA$106,000
About The Position
As a Loyalty Specialist, you will play a critical role in executing loyalty marketing campaigns by creating, configuring, and validating loyalty offers across multiple programs and channels. You will collaborate with cross-functional partners including Marketing, Merchandising, Digital, CRM, Analytics, and external vendors to ensure offers are launched accurately and on schedule.
Requirements
- Post-secondary education in Business, Marketing, Operations, Technology, or a related field.
- 1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, e-commerce operations, or a related discipline.
- Strong attention to detail and commitment to accuracy.
- Experience managing multiple priorities and working under tight deadlines.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Proficiency with Microsoft Office, particularly Excel.
- Ability to collaborate effectively with cross-functional teams.
- Experience working with loyalty programs, CRM platforms, or marketing technology solutions.
- Experience with campaign management, offer configuration, or promotion setup.
- Knowledge of quality assurance and testing methodologies.
- Familiarity with customer segmentation and personalized marketing concepts.
- Experience working with vendors and external technology partners.
Responsibilities
- Create and configure loyalty offers within loyalty management systems according to documented business requirements.
- Support the execution of personalized 1:1 member offers, targeted campaigns, promotional events, flyer offers, and ad hoc initiatives.
- Review campaign requirements and translate offer logic into system configurations.
- Conduct comprehensive testing and quality assurance to validate offer setup, targeting, rewards, and member experience.
- Perform defect identification, issue troubleshooting, and documentation of test results.
- Validate audience criteria, offer mechanics, earning conditions, exclusions, and reward calculations.
- Coordinate with business stakeholders to resolve configuration issues and clarify requirements.
- Support campaign launch readiness activities and ensure execution timelines are met.
- Monitor offer performance during launch periods and escalate issues where necessary.
- Maintain detailed documentation of offer configurations, testing outcomes, and operational procedures.
- Participate in continuous improvement initiatives to increase operational efficiency and reduce defects.
- Ensure compliance with established processes, controls, and service-level agreements.
- Assist with prioritization and management of multiple concurrent campaign requests.
Benefits
- Comprehensive benefits and retirement programs
- Performance incentives
- Continuing Education Programs
- Other perks to support your well-being
- Career growth opportunities
- Product discounts
- Store discounts
- Supported learning through our Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
- Total well-being
- Mental health tools and resources for all employees
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
