Loyalty Engagement Manager

Choice Hotels • North Bethesda, MD

1d

About The Position

The Loyalty Engagement Manager is a key member of the Choice Privileges team, responsible for developing and executing strategies that deepen member engagement and increase lifetime value. The role leads initiatives across member lifecycle management, loyalty promotions, and partner marketing, with responsibilities that may evolve based on business priorities and the needs of the broader loyalty organization. Working closely with Loyalty Strategy, Loyalty Partnerships, Cobrand, CRM, Digital, and external partners, the manager translates member and performance insights into relevant communications, offers, and experiences that strengthen engagement with Choice Privileges.

Requirements

• A minimum of 5 years of experience in loyalty marketing, lifecycle/CRM marketing, partner marketing, or consumer marketing.
• Experience developing and executing integrated multichannel marketing campaigns across email, push, SMS, and digital channels for a large member or customer base.
• High proficiency in MS Office applications, including Outlook, Word, PowerPoint, and Excel.
• Understanding of customer and loyalty program behavior, with the ability to translate member insights into strategies that drive engagement, retention, and lifetime value.
• Strong analytical skills and a track record of data-driven marketing strategy and execution.
• Excellent communication and presentation skills.
• Ability to collaborate with partners, business leaders, and cross-functional stakeholders to achieve shared goals.
• Demonstrated success developing and deploying value-added, personalized customer programs with measurable business results.
• Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.

Nice To Haves

• Prior experience in travel or hospitality.
• Experience with Adobe Analytics, Tableau, and/or SQL.
• Master's degree in a related field.

Responsibilities

• Lead member engagement strategy across the lifecycle, identifying priority audiences, moments, and opportunities, and partnering with cross-functional teams to bring strategies to market.
• Develop national and targeted loyalty promotions using a test-and-learn approach, measuring performance and applying insights to inform future strategy.
• Manage select partnerships, developing growth strategies that integrate partner value into the member lifecycle and drive participation and engagement.
• Run A/B tests across lifecycle touchpoints to optimize messaging, timing, and channel performance.
• Monitor and report on member engagement KPIs, including enrollment, activation, and redemption, to measure program health and guide strategy.
• Manage on-property Choice Privileges marketing strategy, including determining brand standards, managing inventory, refreshing collateral, and testing new items.

Benefits

• Medical, dental, and vision coverage.
• Paid time off and leave for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement and health savings.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.
• Annual bonus eligibility under the terms of Choice's Management Incentive Plan (MIP).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager