Loyalty & CRM Manager, Tri-Branded

Orveon Global • New York, NY

1d • Hybrid

About The Position

This role is suited for a strategic and analytically-driven Loyalty and CRM Manager who will build and lead the execution of our customer segmentation strategy and loyalty initiatives across our three beauty brands: bareMinerals, Laura Mercier, and Buxom. The ideal candidate will architect our segmentation framework, design and optimize a best-in-class loyalty program, and drive data-informed decisions that increase customer lifetime value (LTV) and retention. This role will own the loyalty program strategy and roadmap, manage the loyalty marketing calendar, oversee points liability management, and partner cross-functionally to translate segmentation insights into personalized customer experiences across all digital touchpoints.

Requirements

• Proven experience in building and managing CRM strategies, loyalty programs, and customer segmentation.
• Strong analytical skills with the ability to interpret customer data, segment audiences, and measure campaign performance.
• Proficiency with CRM tools, data analytics platforms, and loyalty management systems.
• Deep understanding of email, SMS, and push notification marketing.
• Proven experience in executing targeted campaigns that drive customer engagement and loyalty.
• Ability to manage points liability effectively while ensuring the loyalty program delivers on its budgetary goals.
• Familiarity with financial forecasting and modeling as it relates to loyalty program costs and performance.
• Experience working cross-functionally with teams such as merchandising, digital, creative, and IT.
• Ability to influence stakeholders across the business and drive alignment on key initiatives.
• Passion for delivering exceptional customer experiences through tailored loyalty programs and CRM initiatives.
• Ability to think strategically about customer engagement and long-term value creation.
• Strong written and verbal communication skills, with the ability to present findings and insights to senior leadership.
• Proven experience in managing multiple projects and meeting deadlines.

Nice To Haves

• Experience in the beauty, fashion, or consumer goods industry is a plus.
• Familiarity with loyalty management platforms and CRM systems.
• Shopify experience
• Strong project management skills and the ability to juggle multiple priorities in a fast-paced environment.

Responsibilities

• Develop and execute the overall CRM strategy and roadmap, utilizing segmentation insights and data analytics to drive customer engagement, retention, and growth across all channels.
• Manage CRM platform strategy (including Klaviyo post-migration), ensuring optimal tool configuration and integration with loyalty program infrastructure.
• Design, launch, and optimize the loyalty program architecture including mechanics, tiering, and incentive structures.
• Develop a multi-year roadmap for loyalty program enhancements.
• Continuously test and optimize the program based on segment performance and business impact to drive customer retention, engagement, and lifetime value (LTV).
• Build and manage the loyalty marketing calendar, planning and executing member promotions, recruitment campaigns, and other initiatives to engage loyalty members.
• Collaborate with marketing and creative teams to deliver seamless campaign execution.
• Oversee the management of the rewards catalog, ensuring a diverse selection of rewards that resonate with customers and align with the brand’s values.
• Partner with cross-functional teams to continuously refresh and improve the rewards offering.
• Maintain and monitor points liability to ensure it does not exceed budgetary constraints.
• Work closely with the finance team to track points liability and forecast its impact on the business.
• Build out detailed reporting and analysis for the loyalty program, using customer data to identify key trends, segmentations, and areas for growth.
• Provide regular updates to leadership on the program’s performance and recommend optimizations.
• Liaise with the site merchandiser and web teams to implement loyalty-based personalization strategies on the site.
• Ensure that loyalty program members experience a tailored online journey, reflecting their engagement and preferences.
• Utilize data to segment customers based on behaviors, preferences, and purchasing patterns.
• Build targeted campaigns that speak to different segments, driving personalized experiences for loyalty members.
• Collaborate with product, merchandising, digital, and creative teams to ensure seamless execution of loyalty and CRM strategies across all touchpoints.
• Ensure that loyalty and CRM efforts are integrated into the broader marketing strategy.

Benefits

• Hybrid First Model – 3 days per week in office, balancing virtual and face-to-face interactions.
• Work From Anywhere – Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products – Free and discounted products on new releases and fan-favorites.
• Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement – Volunteer opportunities in the communities in which we live and work.
• Pay Transparency - The following represents a good-faith estimate of the compensation range for this position. At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining compensation. Actual salaries may vary based on factors including, but not limited to, geographic location, education, experience, skills, and qualifications . The pay range for this position is $98,000-$130,500.
• Supplemented with all the amazing benefits above for full-time employees!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed