Local Marketing Specialist - House of Sport (Tampa & Brandon FL)

DICK'S Sporting Goods • Tampa, FL

5d • Onsite

About The Position

We're looking for a Local Marketing Specialist to join our team in our Tampa & Brandon, FL House of Sport stores! This role involves developing and fostering strong community relationships, supporting local partners through sponsorships, and creating unique strategies for in-store events and activations. The specialist will also develop and activate local marketing outreach strategies, provide marketing intelligence, and support the Store Leadership team. Additionally, they will support the creation of event activation assets, manage customer outreach, and execute marketing activities, vendor events, and other initiatives. The role includes serving as a cross-functional liaison, planning and leading local events, and capturing content for marketing channels. A key responsibility is also serving as the local representative for The DICK’S Sporting Goods Foundation, managing community giving and charitable programs, including local grant programs and donation requests.

Requirements

• Bachelor's Degree / 4-year college degree in Marketing, Advertising, Business Administration or Communications
• 1-3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment.
• Possess a valid driver’s license
• Successfully pass comprehensive criminal background and motor vehicle checks
• Excellent interpersonal and team building skills
• Ability to multi-task and work independently in a fast-paced environment.
• Flexible availability in work schedule including some nights, weekends and holidays.
• Some travel within territory required.
• Cameras must be on during all virtual interviews.
• AI tools are not permitted to be used by the candidate during any part of the interview process.
• Offers are contingent upon a satisfactory background check which may include ID verification.

Responsibilities

• Develop and foster strong relationships that make an impact in the community, drive company initiatives and awareness of the House of Sport brand pillars – assortment, experience, service, and community.
• Supports local partners through sponsorships that drive full-funnel value via awareness, engagement, traffic, and sales.
• Accountable for management and tracking of all sponsorship agreements and asset distribution using software program.
• Ensure proper execution of sponsorship deliverables with leagues, teams, organizations, etc. to maximize the ROI.
• Develop one-of-a-kind strategies for in-store events and in-market activations that ladder to key moments for the brand.
• Accountable for managing annual budget and related expenses.
• Develop and activate local marketing outreach strategies to drive incremental awareness and acquisition.
• Provide consistent and robust marketing intel to drive further strategies while serving as Marketing representative on Store Leadership team, led by the HOS Executive Director, to support local business goals
• Work closely with ASM of Experiences to develop and maintain robust marketing support that supports Experience KPI’s and drives awareness and engagement of all Experiences offered at HOS
• Supports creation of event activation assets for store placements and on Gametime scheduling platform
• Manages and monitors customer outreach via reservations scheduling tool inbox
• Supports execution of all House of Sport marketing activities, vendor events, and other related initiatives as needed.
• Serve as cross-functional liaison between House of Sport, CSC and external partners to ensure best-in-class execution of programs from concept to conclusion.
• Generate and lead the planning of unique local events hosted at HOS, including all aspects of event lifecycle from initial concept and logistics to on-site execution (collaboration with Store Leadership to secure staffing) as well as post-event analysis
• Responsible for content capture of owned events for use on national social handles and other O&O channels
• Evaluate qualitatively and quantitatively each, report learnings, and proactively suggest enhanced measures of success.
• Serve as local representative for The DICK’S Sporting Goods Foundation, community giving and charitable programs.
• Manage local grant program to impact HOS community through equipment donations, grants and other programming
• Leverage, evaluate and fulfill Dick’s Sporting Goods donations requests from your local community.
• Manage, Track & Forecast Local Marketing Budget for designated HOS location, ensuring cost-effectiveness and ROI
• Deliver level of excellence and professionalism across all efforts.
• Deliver seamless communication and collaboration across teams.
• Develop relationships with vendors, sales reps, and service organizations that do business with our company.
• Serve as approved media trained associate capable of talking to media on behalf of DICK’S as directed by CSC.

Benefits

• Creating confidence and excitement by personally equipping all athletes to achieve their dreams.
• Inclusive and diverse workforce, reflecting the communities we serve.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level