Local Marketing Manager

Location3 Media

29d•$65,000 - $75,000•Remote

About The Position

The Local Marketing Manager is the primary account owner and strategic point of contact for assigned enterprise brands and their LOCALACT users nationwide. This role serves as a strategic advisor and performance partner to franchisees, focused on improving unit-level marketing performance and helping local business owners build sustainable, profitable businesses aligned to brand and system goals. This is a phone-intensive role requiring high-volume client interaction through scheduled performance calls, proactive outreach, and strategic planning conversations until capacity is reached. Local Marketing Managers combine marketing performance analysis, business coaching, and account ownership to translate enterprise strategy into effective local execution. As the primary voice of LOCALACT for assigned accounts, Local Marketing Managers deliver clear, actionable recommendations that connect national initiatives to local results. They own account health, guide franchisees through performance opportunities and challenges, and determine when to involve Local Marketing Coordinators or escalate to a Client Services Manager.

Requirements

3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing.
Strong analytical skills with the ability to interpret paid and organic performance metrics and translate them into business-focused recommendations.
Experience coaching franchisees or small business owners through performance improvement and change.
Strong working knowledge of local paid media and organic marketing performance.
Ability to influence without authority and guide franchise owners toward best practices.
Confidence leading frequent performance and coaching conversations with professionalism and clarity.
Strong judgment around prioritization, escalation, and capacity management.
Excellent communication and documentation skills in a fast-paced, metrics-driven environment.
High level of ownership, accountability, and service orientation.

Responsibilities

Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees.
Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action.
Carry the highest call volume for assigned accounts until capacity is reached.
Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities.
Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside.
Translate performance insights into clear action plans aligned to enterprise and brand goals.
Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT.
Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level.
Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance.
Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities.
Coordinate with Paid Media, SEO, analytics, Strategy Directors, and Operations teams to ensure accurate data and aligned execution.
Determine when to involve Local Marketing Coordinators for education, onboarding, or overflow support.
Escalate complex, sensitive, or high-risk situations to the Local Strategy Manager when appropriate.
Review Zendesk activity tied to assigned accounts to identify themes, friction points, and early risk signals.
Document recommendations, action plans, follow-ups, and outcomes to ensure continuity and accountability.
Contribute to the ongoing improvement of LOCALACT playbooks, performance frameworks, and service standards.