Local AI-Search Specialist

TAG - The Aspen Group•Chicago, IL

3d•$70,000 - $85,000•Remote

About The Position

The Local AI-Search Specialist owns local maintenance, hygiene, updates, and citations across our brands, and is the connective tissue between on-site local content and the national AI-Search strategy. You partner closely with the merchandising team to keep on-site and off-site (owned) local channels in continuity and parity, so a patient sees a consistent, accurate experience everywhere they look. You bring local expertise at scale — across multiple brands and locations — and pair it with an AI-forward approach to hygiene, citations, and reporting. You report to the Sr. Manager, AI-Search.

Requirements

3+ years managing local search, listings, or citations across multiple locations or brands.
Strong, hands-on command of the most prominent local search management platforms and distribution channels — Google Business Profile, Bing Places, Yelp, Apple Location Listings, Yext, Birdeye, BrightLocal, or similar tools — and how they connect to broader SEO/AI-Search performance.
Experience operating across many locations or brands at once, with the organizational rigor to keep hygiene consistent at scale.
Comfortable partnering daily with merchandising, content, and analytics partners to keep on-site and off-site channels aligned.
Able to build and deliver clear, recurring local performance reporting to stakeholders.
Direct experience using AI tools to support search or content workflows, with a practical sense of where they add scale and where a human check still matters.
Patient-first, conversion-oriented mindset. You think about local content and listings in terms of the patient action they drive, not visibility for its own sake.

Responsibilities

Own the ongoing accuracy, completeness, and hygiene of local listings and profiles across all brands — hours, services, categories, imagery, and other core attributes.
Manage citation building, monitoring, and correction across the leading local data aggregators and distribution channels, keeping business data consistent everywhere it syndicates.
Maintain continuity between on-site local content (location and provider pages) and off-site owned channels, so the patient experience holds together end to end.
Play a central role in shaping on-site local content strategy and connecting it to the broader national AI-Search strategy, so local pages reinforce national visibility goals rather than duplicate them.
Own recurring local performance reporting — visibility, listing health, citation accuracy, and review/reputation trends — for the AI-Search practice and stakeholders across brands.
Manage local hygiene and strategy across multiple brands, adapting workflows to each brand's footprint while holding one consistent standard.
Bring AI tools into local workflows where they add scale — hygiene checks, citation monitoring, reporting — while maintaining the accuracy bar patient-facing local data requires.