Live Shopping Lead

Big Easy Blends•New Orleans, LA

4d•Hybrid

About The Position

Big Easy Blends is seeking a Live Shopping Lead to build and manage their live selling program. This role requires a strategic thinker and an operator who understands the live commerce landscape, including platforms like TikTok Shop LIVE, Amazon Live, and others. The ideal candidate will be comfortable on camera, able to design show formats, script live sessions, and drive sales through engaging content. This is a flexible engagement, open to full-time, part-time, contract, or hourly structures, with compensation including a base/hourly rate plus commission on live shop sales. The role involves strategy, production, hosting, creator management, cross-functional coordination, e-commerce backend management, KPI reporting, budget management, and staying updated on industry trends.

Requirements

Comfort on camera and/or a strong eye for casting and directing hosts and creators.
Experience in social commerce, live shopping, influencer/affiliate marketing, e-commerce, or digital marketing, with demonstrable live selling results.
Deep, current fluency with at least one major live shopping platform (TikTok Shop strongly preferred) and a working grasp of the broader ecosystem.
Track record of turning live content into measurable sales — you can speak to conversion rates, GMV, and AOV from work you've actually run.
Strong project management — you can run a content calendar, a production schedule, and a creator roster at the same time.
Analytical fluency: comfortable in platform dashboards and spreadsheets, and able to translate metrics into decisions.
Self-starter energy suited to a fast-moving manufacturer building this capability from the ground up.

Nice To Haves

Experience selling CPG, food & beverage, or licensed/character brands.
Existing relationships with creators, MCNs, or live shopping agencies.
Basic video production and editing skills.
Familiarity with Shopify, Amazon Seller Central, or comparable commerce platforms.
Bilingual (English/Spanish) for broader audience reach.

Responsibilities

Own the live shopping strategy across relevant platforms (TikTok Shop LIVE, Amazon Live, Whatnot, Instagram/Facebook Live, YouTube, and emerging channels), matched to the right brands and audiences.
Build the end-to-end playbook: show formats, run-of-show scripting, promotional calendar, offer and bundle design, and post-stream follow-up.
Plan, produce, and host or co-host live sessions — including booking talent/creators, coordinating product, and managing the live set.
Recruit, brief, and manage a roster of creators, affiliates, and hosts; build an affiliate/commission program that scales.
Coordinate cross-functionally with sales, supply chain, and operations to ensure inventory, fulfillment, and promo pricing are ready for each event.
Set up and manage the commerce backend: product catalogs, storefronts, promo codes, and platform compliance.
Define and report on KPIs — viewers, watch time, conversion rate, AOV, GMV, return rate, and customer acquisition cost — and iterate based on what the data shows.
Manage the live shopping budget and report ROI in board-ready terms.
Stay ahead of platform changes, trends, and competitor activity in social and live commerce.