Live Selling & Social Content Coordinator

Mine & Yours•Toronto, ON

About The Position

Since 2013, Mine & Yours has been leading Canada’s luxury resale movement. We’re a recognized destination for buying and selling authentic pre-owned luxury goods, serving a loyal in-store and online community of fashion lovers worldwide. Our vision is to create a fashion community that values luxury, quality, and sustainability. By extending the life of luxury pieces, we help reduce fashion waste while making high-end fashion more accessible. What sets us apart is our highly curated collections and inspiring, welcoming boutiques where every visit brings the excitement of discovering something new. Our Core Values Passion for Product - Every piece is a jewel, every detail matters. Connect and Uplift - We rise by lifting others. The Store is Our Stage - Every detail tells our story. Hustle Together - One team, one dream - we get it done. Sustainably Conscious - Mindful today, responsible for tomorrow. These values shape how we lead, collaborate, and support one another while delivering exceptional experiences for our clients. The Live Selling & Social Content Coordinator sits within the Marketing team and serves as the on-camera face of Mine & Yours across digital channels. This role is responsible for driving revenue through live selling, social engagement, and real-time customer interaction. This role sits at the intersection of content and conversion. You are not just presenting product, you are selling it. Through live sessions, social platforms, and direct engagement, you will create a high-touch, luxury experience that builds trust, creates drives urgency, and drives conversions.

Requirements

1-3 years of experience in retail, styling, social media, or digital sales
Strong on-camera presence with confidence in selling and storytelling
Passion for luxury fashion and resale
Excellent communication skills with a natural ability to engage and influence
Comfortable working in a fast-paced, performance-driven environment

Responsibilities

Host live shopping sessions across platforms (Instagram, TikTok, website, and live shopping platforms) with a strong focus on conversion
Present products in a polished, confident, and on-brand manner
Develop and execute a consistent live selling cadence in partnership with E-Commerce and Marketing
Prepare product assortments, pricing context, and key selling points ahead of each session
Partner with Marketing on content planning, storytelling, and promotional alignment
Actively engage with customers through DMs, comments, and social platforms to drive sales
Respond to product inquiries in real time with a sales-first mindset
Build and maintain relationships with repeat customers and VIP clients through digital channels
Support digital clienteling efforts and personalized outreach where relevant
Track and analyze performance of live sessions, including sales, engagement, and conversion metrics
Identify opportunities to improve format, product mix, and selling approach
Provide and share insights on customer behaviour, demand signals, and high-performing categories