Litfulo Patient Marketing Director

Pfizer•New York City, NY

5d•Hybrid

About The Position

Everything we do, every day, is in line with an unwavering commitment to the quality and the delivery of safe and effective products to patients. Our science and risk-based compliant quality culture is flexible, innovative, and customer oriented. Whether you are involved in development, maintenance, compliance or analysis through research programs, your contribution will directly impact patients. What You Will Achieve Pfizer Specialty Care strives to deliver breakthroughs that enable freedom from day-to-day suffering for people living with chronic inflammatory diseases, which can be debilitating, disfiguring, and distressing. LITFULO, one of Pfizer’s 25 by 25 launches, is a JAK3/TEC molecule that received approval in June 2023 and is the first and only FDA-approved treatment for severe AA in adolescents (ages 12-17) and adults. Currently, there are three FDA-approved medicines for adults with severe AA, with new competitors entering the market starting mid-2026. After only 2 years in market, it has become the #1 prescribed JAK for severe alopecia areata. The Litfulo Patient Marketing Director role is an opportunity to lead patient campaigns and to be part of an agile, innovative, groundbreaking team. The Litfulo Patient Marketing Director will be integral to the LITFULO marketing team in delivering excellence in a critical year where more competitors will be launching in this space. What You Will Achieve The US LITFULO team comprises a group of talented, diverse, tenacious colleagues and attracts colleagues focused on developing or enhancing their growth mindset. With several Pfizer Firsts under our belt, we remain focused on building an excellent, innovative brand with patients at the center of our mission. The team is driven by an unrelenting determination to embody Pfizer’s values and to be the catalyst for every team member’s success. We harness our individual and collective strengths and embrace the courage to pursue boldness. This is a tremendous opportunity for an experienced consumer marketer to lead several Pfizer-first, bold initiatives and demonstrate significant leadership across the marketing and cross functional team. The Litfulo Patient Marketing Director will lead the development of the insights driven, direct to consumer advertising campaigns, patient materials, media and holistic tactical plan across the omnichannel ecosystem, including Digital TV/Video.

Requirements

8-10 years of broad pharmaceutical experience with a minimum of 4-5 years of US. Marketing experience.
US Consumer brand marketing experience is required.
Demonstration of strategic and tactical marketing capabilities with proven creative and analytical skills.
Experience with DTC campaign development, production, market testing and OPDP pre-clearance.
Demonstration of DTC media planning, strategy and execution.
High learning agility and ability to strategically and purposefully lead others through ambiguity and change.
Excellent analytic and problem solving and planning capabilities.
Proven track record of working cross-functionally and driving cross-functional groups to alignment and action.
Proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and innovate.
Strong team player.

Nice To Haves

Experience in dermatology Rx category.
Strong business acumen with proven communication skills for a wide variety of audiences, including senior leadership.
Thirst for innovation with ability to work in white space (without road map), detail oriented, action driven and creative mindset.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

Develop best-in-class Consumer advertising campaigns, aligned with the patient strategy, to drive patient awareness and action, fully integrating Marketing Excellence Transformation principles.
Support development and execution of insights-driven, long and short-term patient strategy and tactics.
Develop and execute branded patient tactics across omnichannel ecosystem, (including Digital TV/Video).
Manage campaign evolution and OPDP preclearance as needed.
Deepen and elevate CoLab, CMO and LITFULO integration, both strategically and tactically.
Lead media strategy, planning, performance and optimizations across omnichannel ecosystem, including innovation.
Lead analysis and development of future audience segmentation builds in close collaboration with IIS, CMO and CoLab.
Develop holistic learning and measurement plan, monitoring key metrics to evaluate the implementation and ROI of key patient marketing initiatives and optimize accordingly to maximize plan output.
Support leading AOR relationship, including budget management.
Collaborate with global marketing; the US HCP and Access teams and I&I teams to identify ways to improve patient outcomes and ensure cohesion across customers.
Act as Patient Advocacy Group primary liaison for Marketing in close collaboration with Corporate Affairs.
Champion innovation, seek learnings from other brands and other industries to elevate and amplify approach.
Act as Commercial Lead on Patient Navigators initiative, collaborating in with Patient Solutions, IIS and measurement teams.

Benefits

In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program.
We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.

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